The digital age is moving at a rapid pace and because of that businesses are generally expected to have an online presence in the form of a website. Whilst you might think that you're not losing out on anything by not having a website, you are actually missing out on a tonne of opportunities that could benefit your business massively. This post is going to give you 5 reasons why you need a website for your business.. if you haven't got plans for a website right now then you might have after reading this.
1. You can influence more people meaning MORE CUSTOMERS!
Around 3.2 billion people have access to and use the internet! It is more accessible than ever in todays world which makes it the perfect tool for your business. By having a website, you are allowing your business to reach out to more people, which over time could turn into valued customers.
More and more people are shopping online, because it is more convenient for them. You can shop at whatever time you want and that is a key factor in understanding why you need a website for your business. Again emphasising on the fact that your business will be more accessible, if you are offering your customers your product or service at whatever time suits them then they will remain loyal. The e-commerce market continues to expand and your business will do the same if you're investing in a website.
3. Saves money
You may think that a website will do nothing but cost you money and whilst there is an investment to consider, the return on that investment will be far greater than putting time, effort and money into other forms of marketing such as newspaper ads. Just think about the audience you can reach with a website.
4. Saves time
Everyone has heard the phrase 'time is money' and that is more than relevant when it comes to running a business. Your website can hold information that would otherwise only be shared through a phone call or face to face meeting. You can take advantage of adding an FAQ page so all the basic questions customers might have are answered, saving you valuable time. (Read more about the importance of FAQ pages in one of our other blog posts here
5. Showcase your work
Who doesn't want to show off their work? Businesses are no exception. Why wouldn't you want an online catalogue showing off exactly what product or service you have on offer? You can even include testimonials which will build customer loyalty. A website can give you so much freedom and will allow you to boast freely about what you're doing well.
So what are you waiting for?!