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On the twelfth day of Christmas, my true love gave to me, twelve social media ideas to grow my business!

It’s that festive time of year again where the streets are filled with the smell of mulled wine and Christmas lights are in every window. But don’t leave your social media behind when it comes to sharing that Christmas spirit.

But where to begin?

Don’t worry, we’ve created a Christmas social media advent calendar with 12 festive content ideas to help you build your social following!

12 Christmas Social Media Ideas

DAY ONE: Tour of your company Christmas tree

Build your brand awareness by showing all of your Christmas decorations in your office. Not only will this give insight into your company culture, but will also give you a chance to show off where you work to your followers.

DAY TWO: Discount/competition

Increase your Christmas sales with a discount code for your loyal followers or a competition to win a free product/service. Have a look at your best selling products or if you have specifically Christmas services that you want to promote and make them your focus.

DAY THREE: Christmas themed blog post

Have you created any extra Christmas content across your platforms? Share or repurpose this content on your social media pages for an extra bit of festive fun.

DAY FOUR: Spotlight on a charity

The Christmas period is a time of giving back. This is a great time to promote a charity that you think deserves more awareness. Have a look at local charities that follow your brand’s values and are doing amazing things in your area.

DAY FIVE: Office Christmas traditions

Do you do secret santa every year? Or maybe a Christmas bake off? Share these traditions with your followers to give an insight into the Christmas season at your brand – and if you don’t have any traditions, now is the time to start!

DAY SIX: Encourage your followers to share their products on socials

Do you have any limited edition Christmas products? Have your followers share these on their socials using a unique hashtag and reshare these on your page. This will not only increase your reach but it is also a cost effective way to promote any new products.

DAY SEVEN: Interview with owner/director about past year

With 90% of consumers saying authenticity is important when deciding which brands to support and follow, providing your followers with an insight into your company is key to growing your following.

Have you owner/director reflect on the highs and lows of the company in the past year and where they see the brand growing in the next.

DAY EIGHT: Christmas poll

Yorkshire puddings or pigs in a blanket?

Creating a poll can be a really fun way to increase engagement with an interactive Instagram story or LinkedIn poll! Have your followers vote on their favourite Christmas song, films or food and share the results.

DAY NINE: Gift guide

Sharing your company’s Christmas gift guide on your socials is a great way to boost traffic to your site. Have a look at creating gift bundles as well to encourage your followers to buy multiple products.

DAY TEN: Throwback to last Christmas

Last Christmas, I gave you my heart. This year, I created an effective social media strategy!

Share a photo of your company last Christmas to celebrate how much it has grown over the year!

DAY ELEVEN: Favourite Christmas joke/pun

What do you get when you cross a snowman with a vampire? Frostbite!

Bring a bit of humour and personality to your brand by sharing your favourite cheesy Christmas joke – bonus points if it involves a pun!

DAY TWELVE: Merry Christmas from your company

Connect with your followers by wishing them all a merry Christmas from your brand!

We’re so excited to see what you all create, and if you need any help building your social media please get in contact with us today!