Maintaining Your Marketing During a Pandemic

We all know the situation we’re in, but what does the future look like for businesses after coronavirus, and how quickly can we recover to get there?

Consumer behaviours and competitive markets have changed dramatically. But there are a number of marketing strategies you can use to get your online marketing performing as effectively as possible in this crucial time.

Focus on existing customers

Switching your marketing focus to targeting existing users is a cost-effective and efficient way to generate sales, as your audience is already aware of your brand.

Ongoing customers are of course further down the customer journey relationship, which in turn can lead to shorter conversion time, and an ideal solution to generate sales in the current climate.

But how do you reach your existing clients?

-Email campaigns straight to your users’ inboxes, utilising your database

-Implementing a quality SEO strategy to your website to encourage a higher volume of organic traffic

-Using social media to engage with your customer community with informative, insightful, and targeted content. This will promote your online brand presence and keep you front of mind

Remarketing to your audience within analytics. This will allow you to capture visitors to your website and retarget them at a cheap cost-per-click.

Maximise your budget to your best-performing online channels

What channels drive the most revenue for your business? The impact of coronavirus has seen lots of businesses needing to reduce their marketing spend. So take advantage of the channels that are working best for your needs and streamline where needed.

By using analytics to determine which channels are driving the majority of your revenue, this will allow you to make an informed decision about which platforms to pause or stop spending on completely.

Short term wins and driving website traffic

A digital strategy is usually very comprehensive and involves a number of different marketing streams. But which works for generating quick wins and revenue? PPC can be switched on to drive immediate and targeted traffic to your website. And with Google Search Ads, you can specifically show your adverts to people searching for those particular key service terms (who are already directly engaged as they’re searching for those terms!) and ready to buy.

Some of the channels that will drive a direct call-to-action are:

-Remarketing

-Google Search and Display

-Google Ads

-Product-focussed email marketing campaigns

Speak to a member of our team today, who will be able to advise on the best digital marketing direction for your business.

The impact of coronavirus has seen lots of businesses needing to reduce their marketing spend. So take advantage of the channels that are working best for your needs and streamline where needed.