The Importance of Social Media

It’s an ongoing debate that never seems to go away, but how important is social media in business?

As a digital agency with significant experience in social media strategy and success, we could wax lyrical on how important it is for your brand to be trending on twitter and Facebook but don’t just take our word for it, you only have to review the latest stats on the festive TV ads to see the power of social over consumers.

An article published by Marketing Tech News reveals John Lewis’ Monty the Penguin advert had a whopping 465,000 mentions online – a pretty incredible measurement of a campaign (which if we went back to pen and paper and the art of conversation we wouldn’t be able to monitor!)

If you want to find out more about the festive TV adverts and their social media prowess this Winter have a read of the insightful article here.