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Reputation online is more important than ever today.

Customers can instantly spread their praise on social media starting a hype around your brand or shatter your reputation instantly through word of mouth.

So it’s worth knowing what others are saying about you on social media so you can react appropriately, taking damage control if need be.

This is where social listening comes in!You can find out more about the importance of social listening here, or carry on reading to look at the top 6 social media listening tools for 2021…

Brand Mentions

This site vouches to ‘dig every corner of the internet to find all the relevant mentions about anyone or anything’.

It’s a big claim to make, but there is a reason it’s used by over 10,000 companies!

On Brand Mentions you can monitor everything that is being said about your company or product on all the channels that matter, be it web or social media.

It will also keep you up to date with everything important in your market and anything connected to your company, providing real-time alerts straight to your inbox!

If that’s not enough there is also a feature to ‘spy’ on your competitors – allowing you to analyse their strategy for your own benefit.

And it will pour all the data into a comprehensive sentiment analysis, even finding out the tone of the conversations.

Plans for this site start at £71 per month for a ‘Growing Business’ and rise up to £359 per month for an ‘Agency’.


Mention enables brands to monitor the web, listen to their audience and manage their social media all in one place.

With Mention you can easily monitor over 1 billion sources across the web, including press articles, review sites, forums and blogs.

You can also pin-point important conversations to keep track of overtime and analyse and compare trends of your interest.

Another great feature of Mention is the fact you can draft, schedule and publish your social media posts from multiple channels. So this is a great all-in-one social media tool to use!

The most affordable on the list, Mention is available for £18 per month (Solo plan) and goes up to £120 for the most advanced plan (Growing Businesses).


Trusted by 1000’s of companies, Brandwatch is considered the #1 digital consumer intelligence platform!

With Brandwatch you can discover every new trend before anyone else and make smarter decisions.

This impressive social media tool lets you track everything from your own channels to hashtags, specific phrases or keywords you want to look at.

Then there’s the ability to build custom dashboards and views, plus analytical components such as the sentiment, emotions and demographics of conversations.

One thing to note is that their pricing plan is a bit of a mystery, you have to book a meeting with experts at Brandwatch to get more information about the tool and how you work first.

So you can expect this one to be on the more pricey side but if you can afford it, it will probably be worth it.


These guys claim to be the next generation of reputation intelligence

Pulsar goes beyond the generic sentiment analysis and will track and analyse relevant conversations with custom artificial intelligence that is tailored to your brand, industry and reputation framework.

This powerful platform aims to help you find the story in the data and is trusted by names such as Spotify, The Guardian and Twitter!

Some of it’s features include brand-specific reputation AI, which will contextualise your brand mentions and map them onto your existing quant frameworks. Audience Segmentation AI, which will break down your audience by behaviour, demographic & psychographics. And Visibility and Emotion AI, to monitor the impact, intensity and nuance of each online opinion.

Starting from £150 per month and ranging up to £750 per month Pulsar is an investment software and definitely one to be watched.

Sprout Social

This social media management software is known for its fantastic scheduling and analytic tools, but did you know you can also use it to analyse trends through social listening?

Sprout Social uses real-time brand monitoring to track keywords and conversations around relevant topics, allowing you to understand consumer sentiment and brand health.

You can also use it to keep up with industry trends whilst identifying influencers and thought leaders to engage as brand advocates!

Plans for this platform start at £70 per month- not bad!

Brand 24

Our last on the list, Brand 24 claims to make online reputation management easy.

Loved by thousands of businesses including Uber, Intel and Stanford University, it allows brands to get instant access to mentions across social, news, blogs, videos, forums, podcasts, reviews and more!

This platform is great for following up on positive or negative comments quickly with instant notifications.

It also has automated sentiment analysis, easy reporting options and the ability to track key metrics.

Brand 24 starts at £35 per month for the personal plan and reaches £143 per month for the Professional Max Plan.


So there you have it, a round up of the top social listening platforms on the market!

If you haven’t already started utilizing social listening, why not give a free trial a go with one of the tools we have listed here?And if you’re looking for further social media management help, don’t hesitate to have a chat with one of us!