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Kelly Ruston_PR Director_Lightbox

It’s a Busy Week for PR

18.07.14 Industry News

By Daniel Hobson
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Everyone always think the life of a PR is a glamorous one; parties, launches, press events and business lunches…

Months of writing press releases, journalist pitches, numerous telephone calls, hourly social media scans can be quite laborious and not the glamorous career it appears to be.

Some days are better than others with features landing significant coverage with others being bumped for ‘better news’.  It’s a hard life – but some days the hard work really pay off.

This week, Lightbox PR has achieved some impressive results, with front page coverage in The i Newspaper (The Independent mini), a Page 5 case study, a full page feature for client Wonderful World of Trains and Planes in The Birmingham Post, which you can read here and a piece on our very own lead web developer and entrepreneur Warren on BBC’s Midlands’ Today on Friday 18th July (take a look here)

And to top off the fantastic media coverage, our significant social media activity this week for HNS Signs has achieved significant sales enquiries for their signage services.


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