Creating a new website for your business is a positive move to develop your brand, increase your customer/client outreach, attract new clients, retain existing clients and grow your business.
So, to ensure that creating a new website is a positive experience when the project is complete, and worth the investment we have created a short list of considerations that should be addressed before you begin:
1: Selecting the right website development company
There a many website design & development companies so this process alone, before you have even considered the website itself can be a daunting prospect. As with using any supplier, if you can get a trusted recommendation to a company from a business colleague you are half way there although the same considerations should be made as if you select a supplier yourself.
- Ask to see examples of previous work and links to those websites
- View client testimonials
- Discuss Website Hosting and Domain Name ownership
- Ask questions about their approach to projects and their business
- Can they technically and aesthetically deliver the website you want
- Talk about timescales and payment terms
- Discuss the support you will receive after the website goes live
Most of all get a feel for the company and the team or individual you will be working with. Creating a new website is a time consuming project (depending on the size of the website) so its very important that you can have a good relationship with the web development company.
2: What is the purpose of creating a new website?
Ask yourself what the purpose of the website is and design the website around that specific intent. Are you creating a new website for any of the following reasons?
- To be used as an Information hub for your business's key products and services - If so how will you effectively communicate that information? Images Galleries, Well presented content, Video, etc.
- To sell products and services. Display the products clearly and make it easy for visitors to view and buy products or contact your business for more information.
- Client Interaction - Is your website going to offer ways that clients can interact with your business?
- Get more business - This will be the underlying purpose of all websites unless they are primarily an information provider e.g. a local council website, but even then they will be looking to increase traffic or some sort of response.
- Increase your brand outreach.
There are too many purposes of a website to list them all in this blog post but being clear of what that purpose is at the start of a website development project will ensure that you get an end result that you are happy with.
3: Make sure the home page of your new website Communicates what your business does
When creating a new website you need to communicate exactly what your business does quickly and efficiently. How many websites have you arrived on and thought what's this about? Then instantly clicked away from the site.
The home page is often your first impression and has to engage with people and tell them what your business does. It may be as direct as saying 'We are a website design company' or 'We sell BBQ's'. Sometimes images alone can communicate this but we would suggest a combination of purposeful imagery and headings.
Remember, your potential clients or customers want to quickly know that they are in the right place and not wasting their time. We would recommend delivering this both visually and through effective headings.
4: Ensure that the website has a user friendly and consistent navigation
Invest time into formulating the site plan and architecture of the website. Think about the end user, do some research into how your audience would navigate around a website like yours.
Once the web design company have created a proposed website design layout go over the navigation structure again before the development (coding) stage of the project starts. This effort will save time and money in the long run.
A website navigation should be clear, have obvious titles and remain in a consistent location on all pages of the website. The same applies to to any sub navigation menus. Think about offering visitors fast track ways of accessing the information they are looking for and always enable them to get back to previous pages easily.
If you do not create a user friendly navigation system when creating a new website you will quickly lose visitors and your key marketing messages will be wasted.
So that's it for Part 1 of our 8 important considerations when creating a new website. Part 2 will be posted next month so be sure to check back for the 2nd installment.
For further information or advice on creating a new website for your business
call 01543 305 931 or email us