Thought generating leads was down to advertising? Think again. SEO could become your best friend if you are looking to generate leads through your website without breaking the bank. All it requires is a little research and a sprinkle of patience.
It’s important to note that SEO and lead generation are not the same thing. They’re pretty different, but they can very much work together. The main aim of SEO is to increase website traffic. The purpose of lead generation is to increase the number of potential clients within your business. See how that could combine? No? Well, take a look below.
Refresh Your Content
State the obvious, but people are not robots. They want to read content that is engaging, easy to understand and persuasive. SEO drives people to read your content, but it’s the quality that makes them stay. If it’s good enough, you may just well generate a few tasty leads.
Not sure how to refresh your content? Take a step back. Read it from the perspective of your target audience. Does it make you want to invest? Is it boring or interesting? Does it make you want to read on? If not, you may want to switch it up a little.
Organise your content into sections that make sense. Break it up with clear headings and imagery. Allow users to scan through your content and know what it is, bullet points and lists can help with this. Include your target keyword terms where you can, naturally. You want to maintain a balance between SEO and lead generation.
Design Landing Pages That Work
Good SEO is one thing, but to generate leads, it needs to be combined with good website design. Here are a few tips for designing pages that work:
- A/B testing – Find out what works and what doesn’t
- Create pages that clearly advertise your service and/or product
- Include strong call to actions throughout
- Break up your text
- Include relevant and engaging imagery
If you’re after a little more design guidance, our Birmingham website design team can help you out.
Content and imagery are great for SEO, but you need to make sure your website stands out from the crowd if you want your audience to be interested. Video is a very powerful medium to establish your business and make that point of difference.
Decide what it is that you want to portray in your video and make a plan. You need to do your research to understand the audience you’re targeting. Call to actions don’t only belong to landing pages, you can include them in your videos. If your content is a success, you could even consider creating a YouTube series or go live on your social media!
To make sure your videos perform for both lead generation and SEO, get some video schema in there to help your chances of appearing at the top of search results.
Prove Your Worth
Case studies are essential to portray your success, but testimonials and reviews can be equally as powerful. People believe people. Not to mention, reading a testimonial can be a lot easier than trawling through a 20-page case study. To really hone in on your success, create a dedicated page for reviews that your audience can browse through and decide for themselves.
Utilise All of Your Platforms
Your SEO may have done its job, but maybe the lead generation hasn’t quite hit. Utilise all of your digital marketing platforms, for example, your social media, paid advertising and email marketing campaigns. Together, they can build a powerhouse of information, leads and resource.
Retargeting can be a great way to give your target audience a nudge that you’re still there. They may have got distracted and left your website without converting, but retargeting is an effective way to remind them of what they missed.
To find out more about how you can make the most of your SEO and lead generation campaigns, get in touch with our Birmingham SEO team today. We can do all of the hard work for you, or simply guide you onto the right path. Why wait?!