7 Meaningful reasons to update your website in 2016
The team at Lightbox have started the new year full of enthusiasm with some exciting internal and client projects in production and on the horizon.
Like so many SME’s, the close of a calendar year presented an opportunity to evaluate our business, set goals, and plan for the year ahead. We have completely overhauled our processes and approach to marketing and business development. Our systematic approach involves an fluid, unique digital strategy which made us think… Why aren’t SME’s fully capitalising on digital channels to achieve their growth goals?
Before we discuss this, it’s important to mention that a powerful digital strategy is one element of the marketing mix but used to it’s full capacity is also the heart of your business, strategically
In this article we discuss:
Too often SME’s will neglect a website after it’s launch, leaving it completely untouched, then after a few years they launch another one. Sound familiar?
Website’s should be the heart and soul of your business, an extension of your brand and a centralised hub for your digital campaigns. Your social media channels and emarketing releases should always link back to your website offering further content. This enables audiences to fully experience your brand, services and products.
The problem lies at the very start of a website project, during the planning stage. Website specifications are too often written without a clear brand/marketing/growth strategy driving them which leads to an ‘in house’ perception of requirements that in the long run have no value and little use. Website specifications should be developed around the value it brings to your customers and your growth strategy.
Below we have created a ordered list of actions that SME’s should undertake before drawing up a website specification.
All of the above will formulate your website specification. You will have a clear end goal but also a project brief that will enable you to implement your digital strategy effectively.
The next step is to make sure that you work with a website development agency that will deliver a Content Management System that allows you to easily create the content and pages that you have planned to implement your growth strategy.
You can read our blog ‘Why a Flexible Content Management System (CMS) Is Imperative to Marketing Success’