3 Reasons Why Brand Authenticity is Important: Social Media Marketing in 2019
15.04.19 Digital MarketingSocial Media
01.08.16 Social Media
With 500 million active monthly users, Instagram has become one of the most effective and successful social media platforms to use when it comes to marketing. Getting content out there has never been so easy for anyone, from small time bloggers to successful businesses but is that all about to change? If you’ve recently been on Instagram you may have noticed that the top photo on your feed could actually be from a couple of days ago and that’s because Instagram has scrapped the chronological order element and instead introduced a feed based on what they think you might want to see… in no particular order.
But what does this mean? In a nutshell this new format means that users will more than likely miss out on most of the recent content from those they follow. Instagram say that we only see 30% of posts anyway but this change will see the most popular content appear first meaning smaller businesses may be hit hard and miss out on engaging with potential audiences.
You can make it work though! By putting a bit more effort into your strategy, you could beat it!
Three Top Tips:
You might be feeling a little deflated because of the new Instagram update but hopefully this post has given you some reassurance that you can still reach out to your audience. If you follow the advice above then you’ll be winning!
Feel free to give us a follow over on Instagram, you can find us by searching for @lightbox.digital