Rob Pollard launched his business in a cubbyhole ten years ago. Now his fast-growing digital agency has been named Birmingham’s best small business.
Passion is a key quality for any entrepreneur and Rob Pollard’s passion for Lightbox Digital is clearly paying dividends.
The Birmingham-based business has doubled its number of staff from six to 12 in just two years to meet demand for its website design, marketing, e-commerce and bespoke digital solutions for companies of all sizes. Turnover in 2016-17 was up by a record 210% and the agency picked up the “small business of the year” title at last October’s Birmingham Awards.
The recent awards and impressive turnover are recognition for Pollard’s passion for Lightbox. He launched the company from a spare desk in an unused corner of a friend’s company in 2005, surviving the global financial crash of 2008 and adapting to fast-changing digital trends and technology.
Pollard, from Walsall, studied art and design at Sutton College, which gave him an insight into a broad spectrum of design application. He then went on to study product design at Birmingham City University before getting his first job with a retail equipment company in Swindon, designing point-of-sale material and other in-store promotional items.
After 18 months with the company, Pollard realised product and retail design had limitations and he wanted to find something more creative. His next job was with a Midlands property company, creating architectural visualisations and computer-generated images of new developments.
It was during this time he completed a marketing diploma at night school to help his understanding of business strategy, which in turn gave him the confidence to go it alone.