Pay Per Click (PPC)

Paid per click is still one of the most fundamental and effective digital marketing technique. Regardless of the search term, device, location or even the time of day our team works tirelessly to give brands maximum exposure at the optimal price.

So why PPC? Best practice PPC still remains at the forefront of digital marketing and many digital campaigns are built around a pay per click campaign.

Here at Lightbox we are experts in each aspect of paid search including adwords, google shopping, remarketing and trueview. The digital space is always evolving and paid search is no different, that’s why we ensure we stay on top of the trends at any given time.

Here at Lightbox we strongly believe in the importance of getting to know your business which is why we go that extra mile to ensure we understand your values, your target audience and your competitors. Researching these areas in depth helps us understand who your customers are, what they are looking for and how they are searching for it, which in turn we use to produce a high converting campaign with super effective ads and traffic driven keywords.

Our team are constantly monitoring and tracking campaign performance including ad group structure, advert performance, keyword relevance and negative keyword impact. The more we learn about your customers and how they behave the better we execute the campaign.

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What we do:

  • Innovative research, optimisation & reporting that delivers a greater return.
  • Comprehensive keyword generation.
  • Strategic campaign structure.
  • Continuous, proactive campaign growth.
  • Ongoing campaign optimisation.
  • Comprehensive competitor analysis.
  • Detailed & laser focused targeting.
  • Creative & inspiring ad creation.
  • Negative keyword implementation.

Pay per click has the power to propel your business to the next level in a short period of time, having the expertise and data to put together a strategical campaign is integral if you want to achieve growth and avoid budget burning.