How to Measure PR

31.03.14 Educational

By Daniel Hobson
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Before the digital age (and yes I remember it - just about!) PR measurement was a little tricky.  Counting words and measuring column space with a ruler was literally the only way to measure PR and even then we could never argue how effective it was in driving business.  With the power of social media insights and management pages and Google Analytics we can pinpoint at any exact moment how effective a campaign has been. It's no coincidence that a PR client of ours in the last 90 days of using our services has on average quadrupled their daily website visits, increased their likers and followers on social media and more importantly had a huge increase in sales enquiries. By monitoring PR opportunities daily, actively responding and engaging with bloggers, journalists, enthusiasts and the local community on behalf of our client they've had a whopping 500% Return on their Investment, in simple terms, they've invoiced 500% more the value of our PR retainer. How do we ascertain that the new business is generated through PR? Simple - we use social media management and Google Analytics to monitor peaks in web traffic following our campaigns.
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