How to optimise a product page

How to optimise a product page for SEO

E-Commerce sites, ah – they can be going really great or they can be going really terribly. Let’s talk about E-Commerce SEO and how to optimise your product page for SEO.

There are lots of things to take into consideration when optimising your product page for SEO, from product image quality, description URLs and much more, read our quick and easy steps below to ensure your product pages are performing the best they can for search engines.

Product URL

URL’s can cause real havoc for E-Commerce SEO, so it’s best to start off on the right path (pardon the pun).

The product URL is the first step action you need to take when optimising a product, this is important to the user and the search engine for readability purposes and for clarity. This is where you need the right product path and parent slug for your URL.

For example, you would benefit more from a URL that reads:

https://www.example.com/products/red-butterfly-chair/

Than

https://www.example.com/product-red-butterfly-chair-2489

Some E-Commerce platforms limit you on optimising the product URL, however, if you are in control then here are a few things to consider:

  • Short descriptive without unnecessary characters (stop words like “a”, “the”, “and”)
  • Use hyphens to separate the different parts of the URL if this is not automatically done
  • Always only lowercase characters
  • If a variant product use attributes and product characteristics like the brand name or colour to differ from other products avoiding numbers being added to the URL from duplication

Product Images

product-image-optimisation

Image optimisation for your products is very important – after all this is your main selling feature of that specific item.

Image optimisation is such a huge thing for E-Commerce websites, and can hugely affect the site speed if done wrong. It is best to start optimising images from the uploading stage to avoid any issues in future.

To do this, you want to make sure that you are using a high quality featured image that is not too large to slow down the site.

Depending on what you are selling, we would recommend using three product images the user can browse through and zoom in on which will help the user decide on whether they want to purchase the product. You can see more here how to optimise an image fully for SEO.

Product Description

The product description is where you fit all the juicy bits in – the main source of on-page SEO – CONTENT.

The product description is where a lot of people face problems with their website for duplicate and thin content issues. It’s best to have a unique product description with 300 – 500 words per product.

Always ensure you are using keywords, headings and internal links within your product description, this is generally best practise for on-page SEO.

If you think you need a hand with your website regarding SEO then get in touch with one of our Birmingham SEO specialists today!

Product Categories

Product categories, in other words – Archive hell.

When creating, or optimising your site with product categories you need to keep it simple. Depending on the size of your site obviously differs from the number of product categories you have.

For a small to a medium-sized E-commerce site, 5 – 15 categories would be best, too many product categories may be overwhelming for the site, as you want each page on your site to hold value, the more products a product category holds a higher value than lots of individual category pages with one or two products within it.

You want to ensure each category page has optimised metadata and unique content. Most product categories automatically whirl out as Archive pages on the page’s metadata, this doesn’t look very professional to the user and doesn’t hold much value towards search engines.

Product Review

product-review-optimisation

If your products have been up and running for a while and have great reviews then get that product reviews up on the site! There are many ways you can embed this on the site and also schema is a great tool to use for this – it will do wonders for your SEO performance.

The Breakdown

So, when it comes to optimising your product and product pages on your website, remember; Uniqueness is key.

We hope that you reading this post will help you gain confidence with your products and make sure the URL, images, written content and categories are all up to scratch!