Overlooked Benefits Of Social Media For Businesses

Social media marketing can seem like an afterthought to a lot of businesses, especially small ones. Why bother wasting time posting the odd bit of content here and there when you can direct your efforts into bigger projects?

Well let us ask you a question: Where else can you reach almost half the world’s population at the click of a button AND inexpensively?

In fact, social media has a whole realm of overlooked benefits, so let’s dive into exactly what they are!

Competitor Analysis

Arguably one of the best benefits of social media is that it’s essentially a spy platform for your competition!

It’s a chance to see what they’re doing, what their campaigns are, what their customers are asking, which content performs the best, which platforms they’re using most successfully and why…

Let’s say they have lots of customers asking a specific question on their posts… how can YOU solve that issue? Therefore having the edge on your competitors.

Maybe they’re a little stuck in the past with their Instagram feed? Maybe it’s time for you to get one step ahead with trending content, UGC or utilising influencers?

Social media gives you a BIG heads up and lays out opportunities for you to dominate your competition!

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Social Listening And Customer Service

Social listening is effectively monitoring conversations on social media that involve your brand, or topics relating to your brand. We have a whole blog on social listening here.

Understanding what your customers are saying about you, what their challenges and pain points are, and what they want and need is key to improving your brand’s ability to provide for them.

Listening closely will enable you to create content that actually matters to your audience, interact with them and help to solve their problems.

It takes a lot of the guesswork out of it.

You can also follow hashtags that are relevant to your brand and stay on top of trending topics.

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Create And Share Content Instantly Via Stories

What’s so great about social media is that it’s instant.

Even more so now that many platforms have a ‘story’ feature.

Unlike feed posts, story posts can be a lot less thought through, shared multiple times throughout the day, and also allow interactive features such as polls and questions for your audience to participate with.

Sharing any tagged posts from your customers on your story is a great way to show that you care about them and improve their loyalty to your brand.

Monitoring your mentions and tags can help you find those positive customer interactions and success stories that you can share with your followers.

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Get People Talking About Your Brand

Social media gives you an opportunity to be unique.

Depending on your brand’s tone of voice this could be funny, educational, on trend… whatever it is that sets you apart from everyone else and aligns with who you are.

The more powerful your brand can be, the more it sets you up to have strong relationships with your audience and the more they’ll talk about and share your content.

In short, this puts you in front of more potential customers.

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Be Human

In this day and age, especially after the pandemic, it’s more important than ever for people to be able to relate to brands.

Over 2020, many brands took a “we’re all in this together” approach to marketing. Whilst this isn’t quite so vital now, being relatable and friendly has remained.

Interacting directly with your audience, replying to comments and even engaging through lives are all great ways to build in brand loyalty and trust.

Some brands even humanize themselves through activism, and standing up for social and political issues. Ben and Jerry’s recent ‘Peace’ icecream is a great example of this, adding to the causes they regularly speak about through their social media channels.

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More Leads

Ultimately, this is what it all comes down to.

Your audience is already there waiting for you on social media – it’s up to you to get yourself in front of as many of them as you can!

Having a social presence is key to being seen by more people… and the more people who see you, the better chance you have of converting them into customers.

Even those individuals who don’t directly become customers through your social channels, may gain that brand awareness that will persuade them later down the line.

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Summary

So hopefully we’ve convinced you by now that social media is worth the investment in time and effort.

It’s important to consider specific, actionable goals rather than just using social media for the sake of it – it truly is what you make of it.

If you’d like any help with your social media marketing please don’t hesitate to get in touch with a member of our team!