Addfield are global manufacturers and distributors of a wide range of incinerators. Their online presence wasn’t accurately representing them as industry leaders so they came to us in the hope that we could reposition them digitally.
Addfield approached us with a clear brief; they wanted to accurately present themselves through a digital offering. As market leaders, they needed a mobile friendly website that would quickly inform individuals across a global network. Making the product journey and presentation simpler and more understandable for them and their prospective customers was a key part of their brief and the need for easy navigation throughout the site was vital.
Making the product journey and presentation simpler and more understandable for them and their prospective customers was a key part of their brief and the need for easy navigation throughout the site was vital.
What we did.
Delivering a website that achieves everything Addfield wanted, we infused personality into a subject matter that potentially holds negative connotations.
It was important for the client to present their key selling points in an engaging manner so we built the site architect around the fact that they wanted to really inform their customers about products as well as creating a builder that allows them to build up case studies without being restricted within specific perimeters.
As we completely repositioned their online presence, the results for Addfield were instant. Mobile experience has improved and the new site now receives over 2,000 visits per month with visitors spending on average 5 minutes browsing. An increase of 122%
By enabling Addfield to update all areas of the site through the CMS and add product downloads, we gave them the ability to capture data from visitors which in time strengthens their marketing efforts.Get in touch
It was important that the new website reflected Addfield's market position as a global leader. The business wanted a corporate website but with the introduction of the personality and British heritage of the company.