What we did

CMS Website Design



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As a brand new trust, Birmingham Women’s and Children’s NHS Foundation Trust required an online presence that accurately represented the trust and the NHS as a whole. Working with already curated brand assets, we delivered the BWC site within a 7 day deadline.

The brief.

The brief outlined a desire for a website that correlated with the strict NHS brand guidelines in place. It needed to be delivered within 1 week for a large launch and it needed to interlink with other NHS websites. Brand assets had already been created and they needed to be integrated into the brand new website for consistency. The BWC website also needed to be responsive to cater for those reading on other devices. A key feature that the client wanted to incorporate into the design was the ability to allow stakeholders to download publications for offline reading.

What we did.

We delivered a responsive website to the client within the short timeframe, that met all of the criteria they had set out in the brief. We gave the Trust an online presence that promoted and communicated their messages through not only copy but also through the ability to add videos. Their new platform allows them to publish notes that are downloadable for stakeholders as well as an area where visitors can vote for ‘star of the month’ which populates a database that the Trust can access.


The website launched with success and has provided the Birmingham Women’s & Children’s NHS Foundation Trust with an informative online presence with features that streamline their internal communications. The responsive website we’ve created for BWC enables readers to view the site information from a variety of different devices.

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BWC iPad in Hand Mockup
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The challenge with this website project was the timescale of 7 days to deliver a bespoke website from design to development for a launch event for the new NHS Trust. We had to not only create a clean, user-friendly, layout but also adhere to the NHS digital brand guidelines. Speech Mark Icon

Rob Pollard, Lightbox

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