Lightbox were efficient and were always on hand whenever we needed them. Their expertise and ability to overcome all technical challenges we threw at them has left us with a website and digital presence that now reflects our global position in the market.

Eleanor Cardwell Bossick

What we are doing:

CMS Website Design & Development

Bespoke Distributer Login System

Bespoke YouChoose product editor

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Overview.

As a global business and one of the leading suppliers of wall coverings, Newmor Wallcoverings wanted a complete overhaul of their online presence to perfectly represent their brand and wide range of products.

The Brief.

Newmor came to us with a desire to reposition themselves and their digital presence through a brand new website. The client wanted their products to be beautifully presented and easily found by customers so a clear navigation system was key. Their previous website had no clear focus on the beauty of each individual product so the brief going forward was to visually immerse site visitors and accurately portray the quality of not only the products but also, the brand.

View example of ‘YouChoose’ product editor

What we did.

We built a website for Newmor Wallcoverings that was product driven as well as having great flexibility, giving them the option to add case studies. The addition of advanced search filters meant that their site visitors could search more efficiently and get to the product they wanted even quicker.

We added an extremely complex and bespoke element to the Newmor site in the form of ‘YouChoose’ which allows their customers to tailor designs to their own colour and preference. We also developed a distributor area, completely streamlining the internal communications for the client.

Result.

Overall the repositioned digital presence of Newmor contributed to a rise in traffic and engagement as well as an increase in orders. The design and delivery of the website have given the client infinite amount of flexibility on product customisation going forward through the ‘You Choose’ feature and their business workflow have been totally streamlined through us building the distributor log in area.

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As well as wanting us to reposition their digital offering as market leaders, Newmor Wallcoverings had a number of technical challenges for the team at Lightbox to overcome. 'YouChoose' enables users to select a product, edit the colours of the wallcovering and submit the bespoke design as an order request. We developed various room-sets to display their bespoke wallcovering live as they edit it. Speech Mark Icon

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