How do you create a user friendly mobile experience for a vehicle leasing website that presents 20,000 vehicles.
Lightbox were set the challenge of creating a user friendly, mobile and desktop experience for customers choosing a business or personal lease vehicle. The Prospectus Vehicle Solutions website presents 20,000 vehicles across 44 manufactures.
The Lightbox team identified that before any design or development work could start. We had to meticulously map out the vehicle search interface to ensure that customers engaged in a positive experience from arrival to submission of their chosen vehicle. This was the core function of the website – to make searching through thousands of vehicles an easy process.
Instant enquiries and vehicle comparison
Once customers have chosen their vehicle and lease contract options, they can then easily submit this enquiry to Prospectus Vehicle Solutions directly from the vehicle page. This vehicle/contract data is then sent to Prospectus along with the details of the customer for them to call and finalise the lease agreement.
The customer is sent an automated email to thank them for their enquiry, confirm that the data has been sent and information about the next steps. This process builds customer confidence and develops the relationship