Social Media (Paid Campaigns)
Unlock new audiences and gain new customers through creative and engaging Paid Social Media campaigns.
Your business now:
Not utilising Paid Social Media as a marketing channel.
Running disorganised (and expensive) ad campaigns.
Targeting the wrong people with the wrong messages.
Your business with Lightbox:
Measured, engaging and creative Paid Social Campaigns active to attract new customers.
Running segmented ROI-focused ad campaigns.
Reaching lookalike audiences with targeted social media ads.
The perfect blend of creative storytelling and data analysis.
Paid Social Media marketing that makes life easy
Paid Social media campaigns enable you to unlock new audiences and stay connected to your customers. Essentially, making it easy for customers to find your brand, products and services.
We get to know you and your business and establish what success looks like. We discuss your products/services and customer behaviours to then implement a Paid Social Media strategy that delivers a strong return on investment (ROI).
Do you want to reach new customers through Paid Social Media campaigns?
Creative campaigns that deliver
Our creative team and data experts create visual campaigns and compelling copy that cuts through the noise and connects with your customers – we involve them in your story. By building out robust campaign funnels, we are able to take your customers on a journey to conversion (a purchase or a enquiry).
We utilise a blend of graphic design, animation and videography to bring campaigns to life, engage with your audiences and generate conversions.
The data that we gather along the way helps us to make informed decisions for future campaigns and allows us to advise you to yield the greatest ROAS (return on ad spend) for you.
Paid Social media reporting and conversion tracking
Our Paid Social Media/content team ensure that your campaign funnels are built out in a way that allows us to accurately measure their performance and inform the future strategy. Having a development team in house also allows us to ensure that there is an integrated approach to setting up conversion tracking on your website.
This enables us to be able to report on not only the activity of the campaigns but also how many website visitors (from those campaigns) are converting into a sale or enquiry.
You are provided with monthly campaign performance reports that are discussed with your account manager. We believe building a strong relationship with our clients is key to the success of the partnership.
Social media ad impressions are increasing by 20% every year.
Social media will account for 33% of all digital advertising spending in 2022.
In 2022, social media video ad spending will grow by 20.1% to $24.35 billion.
What is Paid Social Media advertising?
Paid Social Media Advertising is utilising social media channels (Facebook, Linkedin, Instagram, Snapchat, TikTok, etc) to reach new customers/audiences through paid advertising. Typically, its a really cost effective advertising channel (compared to other digital advertising channels) to target your customers with your products, services and brand. Paid Social Media allows you to be targeted with your campaigns and involves setting up ad creative, ad copy, audience targeting and conversion funnels. You can also accurately measure the performance of your campaign and return on investment.
Why is Paid Social Media an important part of your marketing mix?
Paid Social Media should be part of your marketing mix as it is a cost effective way to be super targeted in unlocking new customers and audiences that are interested in your products, services and brand. It also allows you to retarget ads to people that have visited specific pages of your website to nurture them into a conversion or purchase (we’ve all seen products that we have viewed on a website in our social feeds right?).
Paid Social Media allows you to track every user interaction end-to-end from ad impression to conversion/sale enabling you to understand how customers are interacting with your ads. This allows you to understand what is working and enables you to make data driven decisions when amending campaigns or launching new ones.
How quickly will I see results from Paid Social Media?
If you choose to work with Lightbox, you will start to see results when your Paid Social Media ads go live. This is usually in month 2 of the partnership as month one involves creating your campaign strategy, design of the campaigns/content creation, set up of the ad account structure, audience targeting and set up of conversion tracking.
As soon as the ads are activated (live) you will start to see results. This will be a combination of ad data (impressions, clicks, etc), website visits and conversions. Naturally, all of these don’t happen at once but as the days pass the goal is to achieve website conversions. All of this is discussed as part of the strategy and consistently reported on against the objectives and KPI’s of the campaign.
What is the difference between paid ads and organic social content?
When you’re scrolling along your Facebook feed and see a post uploaded by a brand or creator that has the words sponsor or ads written on the post, that means that the brand has paid to have that ad come up on your social media feed. Organic content are posts that are created and uploaded onto socials without having to pay the platform for this content to appear on your feed. Having strong social media (both in your paid ads and organic) is important to build brand visibility, awareness and generate leads of platforms that dominate society in the twenty-first century.
Why Choose Lightbox as a Paid Social Media partner
Simply put, we get results. Whether you are an eCommerce business or operate in the B2B space, we design and activate campaigns that nurture your customers, affiliate them to your brand and drive them to buy your products or services. We make their life easy.
Firstly, we understand your business, objectives and audiences. We then design a digital strategy that delivers a strong return on investment (ROI). Paid Social Media campaigns are more than simply putting some ads live. We create considered campaign funnels that are designed to lead customers through an awareness, consideration and conversion journey. The campaigns are imagined, created and activated by our in-house team of content creators and Paid Social specialists. We blend creative design, copywriting and videography to bring campaigns to life and engage your customer.
We blend data analytics with clear communication to report back to you on how your campaigns are performing which allows us to make informed decisions to evolve and implement new campaigns. Building strong relationships with our clients is an important part of the success and something that we as an agency place great value on.