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Staffordshire Based Colton House Launch New Content Management Website Design

22.06.12 Project Insights

By Rob Pollard
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Great News! The new Colton House Content Management Website Design has Gone Live!

Staffordshire based Colton House, a luxury Guest House near Lichfield approached Lightbox Creative Studio to create a new Content Management Website Design that would:

  • Create an inviting and informative online presence
  • Effectively showcase the Guest House through engaging content and beautiful photography
  • Drive more traffic to the website leading to more bookings of the rooms
  • Provide a platform for visitors to search availability and book rooms online

Firstly we looked at the brand as a whole and identified that the Colton House marketing material and branding lacked consistency and representation of the business so we created branding that was complementary to the history and heritage of Colton House yet projected a contemporary edge to appeal to a diverse audience.

We set out to create a website design that would inspire visitors searching for a Hotel/Guest House in Staffordshire to want to choose Colton House. We identified that People choose Hotels and Guest houses based on two primary buying triggers:

  • The quality of the rooms, grounds and location (through viewing photography)
  • The price of the rooms

We centered the website around the photography and provided a user friendly navigation system to view the rooms, prices and information. Visitors are able to easily check room availability by clicking on the ‘Check Availability’ widget at the top of the page which remains a constant throughout the website.

Lightbox directed a photography shoot at Colton House to capture the surrounding landscaping, interior of the rooms and facilities and finer details that evoke luxury. We worked with the brilliant Russ Mills Photography on location.

Visitors are easily able to contact Colton House and book rooms online if they wish. We made use of current website technologies and marketing methods by integrating live Social Media feeds and links for visitors to connect with Colton House through Facebook, Twitter and Linkedin.

Lightbox created and styled the Colton House Social Media pages ensuring that they remained ‘on brand’ and consistent to the Website Design and marketing messages.
Visit the Colton House Facebook and Twitter pages

Click here to view the full project
Or View the Colton House Content Management Website Design

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