Twitter has become a vital part of marketing when it comes to drawing in traffic for your business. Roughly 70% of small businesses are on Twitter and it’s estimated that 85% of users feel more connected to a business or brand if they’re following on the social media site. It’s easy to set up a Twitter account but you must remember to take full advantage of all the features it has to offer. Once you’re up and running with your account, it’s a good place to start with following influential people in any relevant industries. If you’re following relevant people and from that connecting with them then you can draw attention to your company resulting in others gaining an interest in what you’re all about.
Adding influential people or businesses to lists will help you gain a following and allow the people you want to engage with never miss a tweet from your company. Curating a twitter list adds value to the company and gives you a way of finding potential new clients.
In addition to this it’s a good idea to make your twitter feed interesting and engaging for the audience. Collages can be a brilliant way to achieve an interesting post, photos in general are a good way to engage the audience instead of just producing text. A good way of catching the audience's attention would be to make use of hiding some text at the bottom of the image; asking a question and then having them click to find the correct answer. This makes it more interesting for the audience and gives your business/brand a talking point.Furthermore, the simplest thing to make your business thrive would be by retweeting/sharing. Retweeting articles, tips or resources that are relatable and relevant to your industry will be beneficial to your followers will help with your brand identity.
Overall social media is the best way to market your business, a lot of businesses have access to it and a lot of people are using it it. So what’s stopping you?