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What to Blog About if You’re a Service Based Businesses – How to Blog

21.03.13 Educational

By Rob Pollard
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Blogs are a brilliant way to maintain the communication channels to your audience and clients. There are many topics to blog about within your business it’s just a case of a little creative thinking and identifying what will be an interesting read to your market.

You know your business and market sector better than anybody yet when discussing a clients website or online marketing strategy I regularly get told by clients “I have nothing to write about” or, “People won’t be interested in what I have to say”.

My first question to this is…”Do people use your services?” The answer is always yes…”therefore people are interested, you just need to find a way of creating engaging, insightful content for them”

Below are some ideas for topics that you can blog about. By no means is this a definitive list as the sky’s the limit but they will get you started.

  • Blog about new services or the improvement of services but do not sell sell sell. A blog should be informative and readers will quickly switch off to sales spiel. You may want to include a link to a page on your website that covers the sales material.
  • Champion your successes. Blog about new client wins, how you have helped clients, projects that you have completed and the results of your work.
  • Blog about regional events. Try to relate them to your industry but no worries if you can’t. It will help your local search organic SEO.
  • Blog about new things that are happening in your industry. Try to keep it conversational with limited jargon. It shows knowledge of your sector and that you are keeping up to date will industry developments.
  • Offer free advice, hints and tips for your audience. Think about what your customers are struggling with or challenges they face.
  • Try to make your blog posts useful. If your content is useful your audience will be more inclined to share it with their contacts.
  • Introduce a little humour at times and make reference to cultural fashions and trends. A little personality makes for a more interesting read.
  • Always use a high quality images or diagrams to support your blog post. It’s true that pictures can say a thousand words.
  • Do not overdo it. Keep it moderately short unless its instructional where processes cannot be skipped.
  • Always stay on topic. Readers will not be patient with blog entries that deviate from the point.

That’s all for this week guys…our next blog will be “What to Blog About If You’re a Product Based Business e.g. Ecommerce”.

If you would like further information call us on 0121 516 2500
or email


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