“100% real and instant followers!”
“1000 followers for just £7!”
“Triple your following in 10 minutes!”
You see, the thing is – it’s not worth it.
If you hang about, I’ll tell you exactly why it’s not:
- The basics of buying followers
- Engagement is king
- Ratios, Ratios, ratios!
- Instagram knows
- Distorting performance metrics
The basics of buying followers
It’s scarily easy to buy followers these days.
A simple click of a button and the numbers come rolling through.
There are a few ways it can be done:
- Buy followers in bulk
- Subscribe to a service that drip feeds followers into your account
- Pay for services to follow accounts for you based on the preferences you provide, in the hope that they will follow back. These accounts are then automatically unfollowed after a few days.
Generally, those that cave to these purchases believes that having more followers will result in a credible-looking, thriving business, which in turn will encourage lots of new customers to come flooding in.
This is a risky business, which will almost definitely be a complete flop.
Engagement is king
You may have all the followers in the world, but if they don’t engage with your content, what’s the point?
None of these followers will become meaningful customers or spend any money with your business.
All they’ll do is sit there as useless bots, and we know that Instagram uses engagement as its primary measure for what gets shown at the top of users’ feeds.
Ratios, Ratios, ratios!
Anyone who has any social media experience won’t be blindsided by your choices!
If your followers don’t match up to your likes, comments or engagement – people know.
You may also have mostly fake followers following your account, which have no activity, followers or posts. This is a telltale sign for anyone looking at your profile.
As a business, this could lose you a lot of valuable credibility and potential customers who now don’t trust you as a brand.
In addition to this, you could also be doing your loyal followers dirty. When you buy followers, you are not only opening yourself up to opportunities for spam posts but they may also spam your followers too!
Fake accounts have been going on for years, and by this point, Instagram has got pretty damn good at being ‘on it’.
Not only does it scour the site to find and delete fake accounts, and any associated likes, comments and follows, but it also penalises the accounts who bought them.
Instagram has the ability to shadowban your account (where only your followers will ever see your posts) or even ban you completely.
Distorting performance metrics
From a business perspective, this is an important one.
If your whole account is flooded with fake accounts, this dilutes your ability to see your actual target audience.
How will you be able to see how well they’re actually connecting with your brand? After all, they’re the ones that matter.
Distorting performance metrics is a dangerous business and means that future decisions will be nothing more than a stab in the dark.
What you should really be doing
Gaining REAL followers organically is undoubtedly the answer to getting business leads and customers through social media.
This comes down to producing quality content that drives engagement and utilises all of Instagram’s features.
As tempting as it can be, steer clear from buying those fake followers – it’s more than just a waste of money, and it could ultimately be detrimental to your business.
If you’re looking for some extra help with social media marketing, our Birmingham social media experts here to help too.