Engage your target audience, drive conversions, and build brand awareness with compelling written and visual content.
Your business now:
An adhoc approach to creating and publishing content.
Content is written for anyone and everyone – and no-one’s reading it.
Content promotion and outreach is an afterthought.
Your business with Lightbox:
A mapped out content marketing strategy.
Content is written specifically to attract & engage your audience.
Content promotion is baked into the strategy from the start.
Content Marketing that makes life easy
Consumers have more information at their fingertips than at any point in human history. To stand a chance of standing out, your business needs to deliver valuable, relevant content at every opportunity.
Our approach to content marketing starts with your audience. Every strategy is bespoke, designed to earn trust, raise awareness, and establish your brand as the go-to expert in the minds of current and potential customers.
We help you find the right words and the right channels to grow your reputation, boost your traffic and lay the foundations for long-term digital success.
Do you need help with creating a content strategy?
A content marketing service that publishes + promotes.
As far as we’re concerned, the hard work starts the moment we hit publish on your content. Content marketing is only effective if your content is being read, shared, and discussed.
We put eyeballs on your blog posts, case studies, whitepapers, e-books and more via targeted outreach and link-building activities.
Content marketing costs 62% less than traditional marketing.
82% of marketers who blog see positive ROI from their inbound marketing.
77% of companies say they have a content marketing strategy.
What is content marketing?
Content marketing is the process of attracting customers through creating valuable and engaging content for your website. It focuses on creating content such as blogs, pages, e-books, etc. to attract your targeted audience, not through constantly trying to sell your products, but by building your brand and sparking interest in your services.
What are the benefits of content marketing for my business?
With the constantly updating Google algorithms, the most sustainable and stable way of expanding your reach is through creating valuable content online. By establishing your website as an expert in your industry, creating trustworthy and frequent content, and sparking the interest of your audience, search engines will position your business as increasingly relevant and useful for their users. A sound content marketing strategy ensures that you are gaining brand awareness, but also improves the visibility of your website for new customers.
Why partner with Lightbox?
Content marketing is more than simply writing a quick blog post. It involves long term strategies, integrating SEO, graphics, social media and inbound marketing strategies. Our in-house digital experts at Lightbox are able to create a well rounded plan to allow your content to flourish online, focusing on all aspects of content creation to ensure the highest ROI.
What is the process of working with Lightbox?
We will start by completing an audit of your current website and content to create a strategy moving forward that will increase your traffic, conversions and the visibility of your brand. We will then complete SEO research to create a long term strategy around keywords and search terms to decide where we need to create content for your website to increase its organic traffic on search engines. We will then create pages on your website surrounding this research, along with blog content that is unique to your brand and industry.
Everything you need to know to successfully hire and agency.
Selecting the right digital partner is a key business decision that determines whether you are successful online or not. This must read guide covers everything you need to know before you make a decision.