Hubspot Onboarding

Designing effortless and enjoyable user experiences, boosting conversions, customer satisfaction, and reputation in the process.

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Your business on hard mode:

You’re serving customers with unclear, confusing, or conflicting messaging.

You haven’t designed your digital customer journeys to make life easy.

Customers don’t know where to click when they arrive on your website.

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Your business on easy mode:

Your message is clear and consistent across every touchpoint.

You have a considered, well designed customer journey at every touchpoint.

Your customers know what action to take when they land on your site.

Make life easy for your customers with a bespoke Shopify eCommerce website

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UX design that makes life easy

The best online experiences are the ones that go unnoticed. Everything is seamless and intuitive. Customers know where to look, how to navigate, and how to buy or contact, all without second-guessing themselves or your intentions.

But achieving such a user-friendly interaction doesn’t happen by mistake. Everything from branding and content to website functionality needs to be underpinned by user experience (UX) design.

Our design team specialises in creating meaningful online user experiences, aligned with your goals and with your customers in mind. We do this by mapping their journey from landing page to conversion, using best practice UX design to guide them to purchase or enquire.

Starting from scratch or evolving your brand?
Our UX design services can help. 

Let’s Talk

User-first web design

Too often, websites are built around the whims of the business at the expense of the user. And while you should have a website you’re proud of, a flashy brand-first design simply won’t drive sales and leads.

That’s why we advocate a user-first approach to web design, placing the needs, motivations, and goals of your customer ahead of your preferences – if those preferences are at odds with the site’s objective.

Through audience personas and market research, we shift your mindset and help you see the world through your customer’s eyes. We then collaborate with you to create a design that captures the essence of your brand and more importantly, grabs the attention, guides and informs, and gets results.?

Ready to put your customers first?

Let’s Talk

We ask the right questions and test the answers

Albert Einstein once said that if he had an hour to solve a problem, he’d spend the first 55 minutes figuring out the right question to ask. That, in a nutshell, is our approach to UX design.

Before we create anything, we get to grips with the problem we need to solve, diving deep into customer research and user insights. Once we’ve learned about your customer’s motivations and intent, we build an experience to meet their expectations, testing every click, tab and button placement to find the optimum solution.

Ultimately, our goal is to empathise with your users, humanise their experience, and make life easy.

Let’s Talk

88% of users are less likely to return to a site after a bad experience.

TopTal

32% of customers would leave a brand they love after one bad experience.

PWC

72% of customers will tell 6 or more people about good experiences.

ThinkJar

FAQs

What is inbound marketing?

Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience with content they don’t always want, inbound marketing forms connections they are looking for and solves problems they already have.

What is the process of working with you?

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What are the benefits of inbound marketing to my business?

Inbound marketing is a powerful, sustainable methodology to grow new business opportunities and nurture prospects into purchasing your products and services. An inbound marketing strategy allows us to utilise a congruent, multi-channel approach to attract/acquire new prospects to your business and then nurture them through content marketing to convert them into customers. The entire process is tracked and measured to give you data to make informed marketing decisions.

Do I need a Hubspot account to do inbound marketing?

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How quickly can I start seeing results from inbound marketing?

The speed of your ROI (Return on Investment) depends on the agreed objectives and KPIs of the inbound marketing campaign. As an example, if one of the objectives of the campaign is to increase the amount of relevant, targeted prospects that are engaging with your product or service, results can be immediate once the campaign is launched. The same can be said for increasing enquiries or product sales – however this also depends on the quality of your website experience once customers have arrived – which we can also advise and help with (web design & build). If your product or service is a higher ticket purchase, inbound marketing plays a key part of nurturing the prospect with your content and brand throughout their research/decision making process.

Why partner with Lightbox?

We are experienced inbound marketing specialists and have an in-house team of digital marketing and web experts. Collaboration is key to the success of an inbound marketing strategy and we become your strategic digital partner to help you grow the number of new business opportunities generated through your website.

What is the cost of inbound marketing services?

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What is the cost of inbound marketing services?

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Download:
Everything you need to know to successfully hire an agency.

Selecting the right digital partner is a key business decision that determines whether you are successful online or not. This must read guide covers everything you need to know before you make a decision.