PPC (Pay Per Click)
PPC helps drive targeted traffic to your website with the main goal of increasing conversions with a real return on investment. At Lightbox Digital we have a team of PPC management specialists who write top quality ads that go hand in hand with a strategised keyword plan giving you results.
How can Pay Per Click help your business?
Pay per click is for businesses who are looking to get a fast turnaround on leads by bidding on search terms in order to get on the first page of search results. Pay per click is great for advertising users directly to your business through specific targeting, it allows you to reach an entire new audience who previously may have passed by your site. PPC advertising is like a fast pass for SEO by getting you first page results, but paid for.
Pay per click management gives you a clear, measurable ROI, which allows you to see what you’re getting from what you pay for; measuring conversions and calls from your ads is a great way to increase revenue.
PPC is also great for brand exposure. If you’re looking into getting your name and brand around you can go down the path of Youtube advertising, Remarketing (advertising to users who have already visited your site), game stores and much more.
Pay per click is in the name, you only pay once a user clicks on your ad, the cost per click is down to the competition. You could be looking at £00.01 to £10.00 per click, it all depends on who and what you’re targeting. With PPC you are in control of what you spend, we just help you spend it correctly.
How long does PPC take to see a real ROI?
This always depends on what stage you’re at, after all how long is a piece of string?
If you’re looking to start a PPC campaign from scratch.
When starting up any PPC campaign, we first of all need to know about you, your goals and your target audience. From this we can perform keyword research and put together a PPC strategy which suits you best. Once the keywords have been put in place we then get creative with the next step being the ad copy. By building unique engaging advertisements you can grab the attention of users which will mean a higher click through rate resulting in a higher conversion rate which then will generate a higher ROI. Once the keywords and adverts are in place we will then run the ads and monitor the performance, looking into audience insights, bids, search terms and online conversions.
The first couple of months of running a PPC campaign can be trial and error, looking at what works and what doesn’t work, improving each ad campaign along the way. By the third month you would have a very robust campaign generating conversions and sales.
This isn’t to say that during the first month there won’t be any conversions; month on month your ad score becomes more stable and acknowledged by search engines, it’s just these search engines recognising who their new neighbour is and where to place them in the battle of the bids.
Overall the real ROI impact will hit around month two to three. Just leave the wizardry in our hands.
If you’ve already got a PPC campaign set up but need the help from the experts.
If you’re a business owner and you’ve gone down the “DIY” paid advertisement route and are not getting any revenue for your clicks, we are here to help. We have had hundreds of clients come to us to help improve their PPC campaigns with amazing turnarounds.
With existing pay per click campaigns we take a slightly different approach to how we would when setting up a new one. In this instance, the first step is getting to know you, your business and what your main goals and objectives are so we can then go into the existing campaigns and perform a thorough PPC audit.
Once we have dug deep into the existing campaign we can then create a new PPC strategy from looking at what worked and what didn’t work previously. Depending on the campaign and how much needs to be fixed this can usually be a fast turnaround with conversion growth looking at one to three months.
What Pay Per Click campaign is right for you?
The magic of paid ads is that there are multiple options to choose from, and depending on where you want your business to go, you can choose from the activities below.
Paid search ads
Utilising paid search ads is the most popular PPC campaign to go for. Paid search campaigns are pure text based ads that target users who are searching for your products through search engines using relevant keywords and search terms.
Display ads go beyond paid search ads, allowing you to reach users across the display network which involves mobile and social channels. Unlike search ads which are made up of text, display ads are ‘displayable’ ads which consist of imagery and videos.
Remarketing ads are great for targeting users who are interested in certain products or services across your site. This is done by targeting users who have already visited your site and is super-effective for online conversions.
Shopping ads are the place to be for E-commerce websites. Shopping ads allows you to jump the queue on Google shopping by promoting your online catalogue for people searching for your products.
As we are evolving into a mobile search society more and more every year, you’d be missing out if you didn’t invest in mobile display ads. Our PPC experts at Lightbox ensure your ads are optimised for mobile so you don’t miss out on potential traffic and leads.
Get featured on Youtube with video ads. All it takes is the first five seconds to engage a user when watching a video advertisement. At Lightbox we can ensure you have a creative engaging ad displaying on Youtube. We will optimise your video ads to give it the best performance whether that is for impressions or clicks.
Our Pay Per Click process
At Lightbox Digital, we like to be transparent; if we think PPC is right for your business we will say, and if we think SEO would work best for you then we would also let you know. But when it comes to our PPC process we keep it clear and update you every step of the way. There are a number of steps involved with the below being some of most important.
1. PPC Audit
2. PPC Account Set up / Optimisation
3. PPC performance Monitoring
4. PPC Reporting / Maintenance
PPC advertising and management can get technical, therefore you should leave yourself that headache and give it to the experts. We create, help, build and guide PPC campaigns to get the best results available. Get in touch with one of our Birmingham PPC experts today or view our case studies below.