PPC Specialists Birmingham
Let’s talk about getting your website found by the right people - your customer
Pay Per Click Agency in the Heart of the Midlands
Our PPC specialists can help drive targeted traffic to your website with the main goal of increasing conversions with a real return on investment. Based in Birmingham, Lightbox Digital’s team of PPC specialists write high-quality ad copy that can go hand in hand with a strategised keyword plan giving you the results you’re looking for.
We care about results.
At Lightbox Digital we have a team of PPC management specialists who write top quality ads that go hand in hand with a strategised keyword plan, giving you the results that are worth investing for.
Our PPC Process
How does PPC work?
Pay per click is in the name, you only pay once a user clicks on your ad, the cost per click is down to the competition. You could be looking at £00.01 to £10.00 per click, it all depends on who and what you’re targeting. With PPC you are in control of what you spend, we just help you spend it correctly.
Many people ask how long does PPC take to see real ROI? This simply depends on what stage you’re at.
If you’re a business looking to start a PPC campaign from scratch, we first of all need to know about you, your goals and your target audience. From this our Birmingham based PPC experts can perform keyword research and put together a PPC strategy which suits you best. Once the keywords have been put in place we then get creative with the next step being the ad copy. By building unique engaging advertisements you can grab the attention of users which will mean a higher click-through rate resulting in a higher conversion rate which then will generate a higher ROI. Once the keywords and adverts are in place we will then run the ads and monitor the performance, looking into audience insights, bids, search terms and online conversions.
How will PPC help my business?
Pay per click is for businesses that are looking to get a fast turnaround on online conversions by bidding on search terms in order to get on the first page of search results. PPC is a great way of advertising to users taking them directly to your business through specific targeting, it allows you to reach an entirely new audience who previously may have passed by your site. You can advertise in specific locations for example if you want only a few areas around Birmingham, like Sutton Coldfield, Solihull, Walsall – PPC location targeting would be perfect for you. PPC advertising is basically a fast pass for SEO by getting you instant first page results but paid for.
Our pay per click management in Birmingham gives you a clear, measurable ROI, which allows you to see what you’re getting from what you pay for. We help you by measuring conversions and calls from your ads so you can stay on top of your business performance.
How long does it take for my PPC campaign to be fully optimised?
Unlike SEO which takes time, PPC can get you results a lot faster. The first couple of months of running a PPC campaign can be trial and error, our PPC experts look at what works and what doesn’t work, improving each ad campaign along the way. By the third month you would have a very robust campaign generating conversions and sales.
This isn’t to say that during the first month there won’t be any conversions; month on month your ad score becomes more stable and acknowledged by search engines, it’s just these search engines recognising who their new neighbour is and where to place them in the battle of the bids.
Why Choose Our Birmingham PPC Specialists?
We all know it, PPC advertising and management can get technical, therefore you should leave yourself that headache and leave it to us, your local PPC experts! We create, help, build and guide PPC campaigns to get the best results available. Get in touch with an expert today or view our case studies.
What PPC campaign is right for me?
There are a few different PPC campaigns to trial and error for your business. Luckily our Birmingham based team of PPC experts will know exactly the type of campaign you’ll need for your business. With multiple options to choose from, depending on where you want your business to go, you can choose or get advice from the activities below:
Paid search ads
Utilising paid search ads is the most popular PPC campaign to go for. Paid search campaigns are pure text-based ads that target users who are searching for your products through search engines using relevant keywords and search terms.
Display ads go beyond paid search ads, allowing you to reach users across the display network which involves mobile and social channels. Unlike search ads which are made up of text, display ads are ‘displayable’ ads which consist of imagery and videos.
Remarketing ads are great for targeting users who are interested in certain products or services across your site. This is done by targeting users who have already visited your site and is super-effective for online conversions.
Shopping ads are the place to be for E-commerce websites. Shopping ads allows you to jump the queue on Google shopping by promoting your online catalogue for people searching for your products.
As we are evolving into a mobile search society more and more every year, you’d be missing out if you didn’t invest in mobile display ads. Our PPC experts at Lightbox ensure your ads are optimised for mobile so you don’t miss out on potential traffic and leads.
Get featured on Youtube with video ads. All it takes is the first five seconds to engage a user when watching a video advertisement. At Lightbox we can ensure you have a creative engaging ad displaying on Youtube. We will optimise your video ads to give it the best performance whether that is for impressions or clicks.
Our PPC team at Lightbox Digital like to be transparent. If we think PPC is right for your business we will say, if we think that there won’t be enough traffic generated from your type of business then we will let you know. When it comes to our PPC process we keep it clear and update you every step of the way. There are a number of steps our Birmingham based specialists like to take when getting you on board for our services:
1. PPC Audit
2. PPC Account Set up / Optimisation
3. PPC performance Monitoring
4. PPC Reporting / Maintenance