Dominate the organic search results with targeted SEO
Let’s talk about getting your website found by the right people - your customer
If your customers can’t find you, they cant buy from you. Investment in SEO is the best way to achieve long term, sustainable visibility in search engines for targeted search terms appropriate to your business.
We don't just care about your customers, we care about you.
Effective communication is integral to any SEO campaign, which is why we provide our clients with a weekly activity and performance report and a dedicated Birmingham based digital marketing specialist to discuss the SEO strategy.
You will also have 24/7 access to our rolling 3-month activity plan so you can see exactly what we are working on and when it has been completed. Our Birmingham SEO agency is thorough every step of the way.
Our SEO Process
1. Discovery, Research & SEO Strategy
Every SEO partnership starts with a discovery workshop that helps us to understand your business, your customers and your objectives in greater detail.
After we have gathered insight from you, we then commence detailed research that includes a technical audit of your website, market research, competitor research and keyword research to identify and establish a list of approriate and most importantly, valuable keywords to target. This gathering of data provides us with the foundations and priorities of our SEO efforts along with your business objectives.
We will establish a unique SEO strategy to help you achieve the results to grow your organic traffic. This is an important part of our partnership as it allows us to establish a roadmap to online success along with key measurable activities (KPI’s). This way, you know what we are working towards and how to measure success.
2. Technical SEO Audit, Planning & Setup
Following our Research and Discovery phase, we will then perform a detailed technical audit of your website along with an audit of your backlink portfolio. This, along with our research helps us prioritise the elements of the SEO strategy into a six month plan of activities that is shared with you so you can see what we are doing when.
The plan is shared with you through our project management tool. It enables collaboration in the form of comments on tasks. It also enables us to mark tasks as complete throughout each month of service so you can see what has been done at any time.
We believe that this level of transparency and collaboration is important to the success of the campaign and relationship.
We utilise industry leading SEO tools to enable us to gather data, present data and insight back to you and accurately monitor performance e.g. how your targeted keywords are ranking.
3. Onsite SEO
Onsite SEO is commonly referred to as On-Page SEO. This practice is ensuring the content, HTML, website load speed, user experience and general functions of the website are working correctly.
The quality of your website is more important than ever to perform well in the search results. Our on-site optimisation work starts with a technical audit to assess the structure, performance and technical integrity of your website. We then apply our SEO knowledge and expertise to work through your website page by page to ensure that your onsite structure, content and codebase is set up perfectly for how Google views and ranks your website.
Our in house development team allows us to easily collaborate to fix technical issues and proactively develop the website in line with the SEO strategy.
4. Offsite SEO
One of the key indicators for Google as to how to rank a website is how many good quality, relevant websites link back to your website. Firstly, we will audit your existing backlink profile to establish your current position. We will then embark on a link acquisition campaign built around your targeted keywords and brand.
Offsite SEO is also referred to as Off-Page SEO. Offsite SEO focuses on your backlink profile. However, Offsite SEO’s focus isn’t just about backlinks, it also ranges from digital PR and brand mentions to social media marketing.
We believe that a successful SEO campaign is built around successful performance but also the quality of relationship.
We value strong, collaborative relationships with our clients.
It is for this reason that we send our clients a weekly report that details the tasks that have been completed, tasks to be completed as well as performance metrics from the SEO tools we use and Google Analytics data. This enables a collaborative dialogue throughout the month rather than waiting until the end of the month for a monthly report.
Evaluation of what we are doing and the results of our work is constant throughout our partnership with you. Evaluation is imperative to identify what is working and what isn’t working (and do more of what is working). It allows us to continually adapt our approach to market conditions as well as the priorities of your business.