Google Penalty Recovery

Let’s talk about getting your website found by the right people - your customer

How do I know if my website has been hit by a Google Penalty?
Google penalties happen when the google search engine punishes a website which is in breach of Google webmaster guidelines by using black hat SEO tactics. In some cases, it is not always obvious to tell whether you’ve been hit by a Google Penalty with Google updates and fluctuations happening all the time. Google is like the police of the internet, they want the good websites praised and the bad websites out. There is no way of blind eyeing Google one way or another you will get found. Google crawls websites constantly weeding out the websites that are using black hat techniques.

Will Google penalise any website?

Yes, you’re in the hands of the internet police and Google does not mess around when it comes to giving your website a penalty. They do not favour big branded websites, as big names such as BMW and eBay have been penalised in the past. Therefore they can penalise any website which they believe going against the rule book, it’s simply a matter of time. Google tends to work by different industries and will have guidelines for each.

What could be the cause of Google penalties?

In most cases, a lot of people are unaware that they have been using black hat SEO tactics which is why most turn to an SEO agency for help. Some SEO agencies still use black hat techniques today which isn’t advised as most penalties hit hard. Below are some ways in which your website could be penalised:

  • Unnatural links (spammy, or paid links)
  • Thin poor quality content
  • “Black Hat” SEO shortcuts

Google Penalty FAQ's

The main effects of a penalised website are what most people want out of SEO, but the complete opposite result:

A sudden drop in traffic
Loss of keywords which were well ranked
De-listing unindexed from Google ( website doesn’t rank for its own name)

With Google being one of the most popular search platforms with Google having 86.02% of market share, loss in ranking could be a huge loss for your business. Especially in this digital day and age where most businesses rely on the internet for sales this could really be a ‘be all or end all’ situation. If you think that your website is undergoing black hat SEO or may need improving to avoid any penalties then get in touch with our SEO specialists today who will perform a technical SEO audit to see where you are at.

Lightbox offers a specialist Google penalty removal service run by the SEO experts with many years of experience behind them. Over the years we have worked with many sites to avoid these Google penalties by practising ethical SEO techniques and improving the performance of the website naturally and organically.

We first start by performing a full technical SEO audit to find the underlying issues. Once found we then reverse the effect of the penalty by fixing the issues by removing any spam where necessary and padding out content, removing duplicates and the rest. Once the underlying problem has been resolved then we simply ask for a Google penalty reconsideration, which is essentially a plea for forgiveness and asking Google to reconsider. Once the penalty has been removed then it is the case of finding your ground to run on. Like any SEO work, an average it takes 3 to 6 months to see any major changes to the site.

At Lightbox, we have experienced SEO specialists who can take on any SEO challenge big or small, we are the strategic thinkers that have helped clients of all sizes dominate the digital realm with first page results, we can get your business seen across search engines. We create and implement tangible SEO strategies that deliver ROI. Partner with Lightbox and increase your digital enquiries, brand visibility and revenues through SEO.

Let’s talk about getting your website found by the right people - your customer