Google Penalty Recovery
Let’s talk about getting your website found by the right people - your customer
How do I know if my website has been hit by a Google Penalty?
Google penalties happen when the google search engine punishes a website which is in breach of Google webmaster guidelines by using black hat SEO tactics. In some cases, it is not always obvious to tell whether you’ve been hit by a Google Penalty with Google updates and fluctuations happening all the time. Google is like the police of the internet, they want the good websites praised and the bad websites out. There is no way of blind eyeing Google one way or another you will get found. Google crawls websites constantly weeding out the websites that are using black hat techniques.
Will Google penalise any website?
Yes, you’re in the hands of the internet police and Google does not mess around when it comes to giving your website a penalty. They do not favour big branded websites, as big names such as BMW and eBay have been penalised in the past. Therefore they can penalise any website which they believe going against the rule book, it’s simply a matter of time. Google tends to work by different industries and will have guidelines for each.
What could be the cause of Google penalties?
In most cases, a lot of people are unaware that they have been using black hat SEO tactics which is why most turn to an SEO agency for help. Some SEO agencies still use black hat techniques today which isn’t advised as most penalties hit hard. Below are some ways in which your website could be penalised:
- Unnatural links (spammy, or paid links)
- Thin poor quality content
- “Black Hat” SEO shortcuts