Keyword Research

Be found by customers looking for your products and services

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Your business now:

Limited visibility in Google for searches for your keywords.

The ‘right customers’ are not finding you in Google Search.

Google does not recognise your website as relevant for your potential customers.

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Your business with Lightbox

Your business is visible for your targeted keywords for searches in Google.

Your customers are able to find you for your services when searching for suppliers in Google.

Google recognises your business as providing value to potential customers.

Keyword research services that makes life easy

Lightbox has a team of experts and keyword research specialists who are on hand to help you through your SEO journey.

Our in-house tools allow us to do all the dirty work for your business to ensure that you have a diverse and informed range of keywords ready for your website.

Based on your team along with your business goals, our digital marketing team can further the content on your website to include keywords to increase your rankings on search engines. Our clients feel confident in our results and our expertise in making content to increase their website traffic.

Do you want your website to rank on search engines?
Let’s talk.

I want my business to be visible on Google searches

Lightbox is a digital marketing agency in Birmingham that offers a complete digital marketing service, including web development, design, branding, PPC, SEO, Digital PR.

What this means for keyword research is that we can optimise your website to appear in search engines through ensuring that your pages are highly SEO friendly. We will listen to your goals and create an effective keyword strategy that will make sure that we are connecting you with the right customers.

Your Customers finding your Business Online

Defining your audience and knowing what they want to find out are some of the most important aspects of ranking on Google. Keyword research is about discovering what terms your potential customers are searching for so that search engines can direct them to your website.

However, it is not as simple as stuffing as many keywords as possible onto your website. Through the curation of a diverse range of keywords by our in-house specialists, we can ensure that your content provides relevant value to your customers so that you continue to rank on Google.



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Long-tail keyword searches have a click-through rate 3-5% higher than generic searches.

Smart Insights

Only 0.78% of Google searchers click on results from the second page.


Moving up just 1 spot in the search results will increase CTR (click-through-rate) by 30.8%.


Why Choose Lightbox for your SEO?

We get results and achieve objectives which we will set out from the outset. We will build your SEO strategy that ensures the longevity of your business within search rankings and delivers growth in your website traffic and customer searches.

With our in-house team of digital experts, we are able to look at the bigger picture and widen your digital footprint so that your brand can thrive online. Through both technical changes to your website along with keyword friendly content, our developers can help your website perform better on search.


What is Keyword Research?

Keyword research is the crux of SEO. It is the process of finding and understanding search terms, words and phrases that your customers are using when searching for your products, services or questions within your industry. Without this research, it is pretty difficult to determine where you should be focussing your efforts when optimising your website. This research has developed and varied hugely over the years, with keywords becoming ever more based around the searcher intent. Businesses aim to understand exactly what it is that users want, and from that, craft a website targeted around their wants and needs. In this sense, keyword research is the foundation of SEO and digital performance.

Why Conduct Keyword Research?

The strength of keyword research lies in better understanding your audience and how they are looking for your products, content, services or information. Most people want to grasp ‘What are people searching for?’ and keyword research is the gateway into doing this. Conducting keyword research allows you to create relevant content for users, something that if done properly, can reap many benefits.

Creating content based on your target keywords is something that Google and other search engines recognise. Some keywords get a much higher search volume than others, which people naturally want to take advantage of. However, it is important to target search terms with varying search volumes, as more niche keywords can offer higher chances of ranking. In either case, if search engines can see that your website is providing relevant, useful information to users from keyword searches, they will reward your website and you will stand a higher chance of ranking on the higher end of page one for your target terms.

What are some keyword research techniques?

To start with keyword research, you need to have a clear roadmap of what it is that you want to rank for. It is important that you make a list of your target areas, from there you can conduct research and develop it with your goals and objectives as a constant base. There are many keyword research tools that you can use:

Google AdWords
Google Trends
Google Search Console
Google Keyword Planner
Ahrefs Keywords Explorer
Moz Keyword Explorer

The list goes on. Whatever tool you choose to use, you should take the results with a pinch of salt and base your keyword research and rankings on averages and general trends. Whilst the keyword research tools out there are useful, you can never be sure that they are totally accurate and foolproof. However, they are invaluable for determining what users are looking for and they are the best and most efficient way to generate a list of target search terms. Keyword research should be carefully considered and thought out, so you may need the help of a specialist to guide you on your way and offer advice

Why Choose Lightbox to do my Keyword Research?

Lightbox have the industry expertise and knowledge to carry out your keyword research to the highest quality and put it into action.

Are you interested in conducting keyword research for your website? So are we, and we are available to you. Get in touch with us today for further information about keyword research and to discover what we can offer you and your business.

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