Local SEO Services

Let’s talk about getting your website found by the right people - your customer

Local SEO can be an essential part of website optimisation.

Put simply, it means to attract users to your website based on where they are searching and what for. An example of this might be ‘Best SEO Agency in Birmingham’.

Our SEO team are experts in optimising your website and 'Google My Business' page to rank well for localised search terms. This is particularly powerful if you are based in a city or town centre where there may be many businesses/people searching for your services.

Lightbox is a digital marketing agency in Birmingham that offers a complete digital marketing service, including web development, design, branding, PPC, SEO, Digital PR.

What this means for local SEO is that not only do our specialists have the expertise to optimise your website for keyword rankings, but our team can design and develop your website to perform well for local search. We will listen to your needs and goals and create a strategy based around them. Our clients have been pleased with the local results we have generated for them, which in turn have led to a higher number of enquiries and website conversions. 

Why Choose Lightbox as your SEO partner?

Performing well for local SEO is a must for any business. It will help you get found on Google map results as well as organic search results by customers looking for your services in your area. If you are interested in what local SEO can do for your website and business, get in touch with us today for further information around the service and what we can do to help you.

Local SEO FAQs

Implementing local SEO takes time, but the end result is always worth it. Local SEO works through the process of businesses optimising their websites based on their target locations and Google recognising this in their crawls. For example, if a website had a strong number of links pointing to their website with locational anchor text, Google would take note of this and the chances of that website ranking higher would be made more strong. To gather information and data for local search, search engines such as Google rely on local content, profile pages and citations, for example, to provide the most relevant local search results for the user. It’s important to note that local SEO doesn’t only apply to Google, but all search engines. This being said, Google is the main target with their portion of market shares, so this is where we would put most of our energy into.

To know what search engines are looking for, local SEO keyword research is essential. Whilst it may be time-consuming, it is imperative to understand what users are looking for and how they are doing it. Without keyword research, it is much more difficult to roadmap where your efforts should be focussed.

If your business is based in a relatively large town or city, good local SEO performance should be a key part of your digital strategy to attract people in your geographic area searching for the services that you offer. Performing well in Local search results will also help people find you on Google maps and will raise the visibility of your brand in your area.

There are various methods and techniques to local SEO, all of which are important in their own right. Lightbox provides a full local SEO service, we assess your websites needs and determine which techniques will provide the best results. Some examples of local SEO opportunities are:

- Locational specific landing pages

- FAQ pages

- Blog content

- Google My Business

- Citations

- Link building

- Reviews and ratings

These are some of the main examples of ways in which you can get your website to perform well locally. If implemented correctly, you won’t have a problem with getting ahead of the competition. However local SEO should be carefully considered and paced correctly, over-egging the pudding can have a detrimental effect and search engines may not respond well. Lightbox offers a rounded service when it comes to local SEO and we have the expertise within our team to know what is best for your website and business. Whether it is writing content or optimising your Google My Business listing, we will be able to offer support and guidance. If you are wondering what the importance of local SEO is, 46% of all Google searches are local and 96% of PC owners conduct local searches. We always love a few statistics to offer some extra assurance!

Local SEO is one element of an overall SEO campaign. As with any SEO service, it typically takes 3 months to see positive results. Depending on your area of business, Local SEO can be quite competitive particularly if you are playing catchup to some of your competitors. However, the earlier you start, the quicker you will outrank them.

Lightbox have been offering SEO services to clients for over 10 years. Our experts work with you closely to understand what it is that you want your website to achieve, and implement a strategy based around your goals. You will receive regular communication and updates as to how your website is performing and what tasks have been successfully implemented. We believe in maintaining ultimate transparency at all times.

Let’s talk about getting your website found by the right people - your customer