Off Site Optimisation

Be found by customers looking for your products and services

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Your business now:

Your business has a limited online presence.

The ‘right customers’ are not finding you on Google.

Your links are broken leading to user frustration.

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Your business with Lightbox

Your business has a wide and strong online presence, on and off your website.

Your customers are able to find your services due to Google ranking your website highly.

Your website links are fully optimised, leading to an effective user experience.

Off-site optimisation that makes life easy

Backlinks are the centre of off-page SEO. Google uses links to your website on other brands page as an indication of the value and quality of your information. The main point of off-page optimisation is to ensure that your website is trustworthy and reputable.

Our SEO and content experts will ensure that your internal pages are optimised for external promotion – this starts with creating websites with optimised links along with quality content that others users want to share.

Do you want your business to have a strong internet presence?
Let’s talk.

I want my business to be off-site optimised

Lightbox is a digital marketing agency in Birmingham that offers a complete digital marketing service.

This is especially important for off-site optimisation as it involves expertise in multiple aspects of the digital realm. From web development to SEO to social media marketing, we ensure that your website is fully optimised to increase your traffic with backlinks and quality content.

What is off-page SEO?

Off Page optimisation refers to all of the activities carried out not on your website, with the aim of raising your rankings on search engines.

One of the key indicators for Google is having a strong backlink profile. At Lightbox we look at how we can improve a sites trust flow and increase good quality, relevant links to your website. However, Off Page SEO isn’t just about backlinks, it ranges from brand mentions to social media marketing.

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Companies with blogs get 97% more backlinks than those without.


93% of people say online reviews impact their buying decisions


More than 66% of website pages have zero backlinks pointing traffic towards them.


Why Choose Lightbox Digital?

At Lightbox, we have digital specialists who can optimise all aspects of your brand, on and off your site. From our SEO experts who will ensure that your website ranks for keywords on Google, to our content creators who produce quality written and visual content to increase your visibility, we can get your business seen across search engines.

We create and implement tangible SEO strategies that deliver ROI. Partner with Lightbox and increase your digital enquiries, brand visibility and revenues through SEO.


Why Do You Need Off-Site SEO?

Off-Page SEO is like the support from your friends and family, however, in the internet marketing world, these are websites and ‘online supporters’. It’s the helping hands of other websites links, mentions and shares that improve the strength and visibility of your website. These can be done many different ways, but we’re not giving away our secrets, we are here to help your business grow, and your ROI boom! If you’ve heard enough already then get in touch!

How Long Does Off-Site SEO Take?

As it goes, generally SEO takes around 3 – 6 months to notice any change, however with Off-Page SEO, you only have so much control. Obtaining backlinks are not always instant as this can either depend on waiting for approval or steps required for final action. However, this doesn’t mean there won’t be a substantial amount generated on a monthly basis. Having a backlink / Off Page strategy is crucial, and at Lightbox Digital we prioritise that.

What Might Be in an Off-Site Strategy?

Internal Link Audit
External Link Audit
Internal Link Strategy
External Link Strategy
Internal Link Optimisation
External Link Optimisation
Monthly Link Optimisation / Reporting

How Do Lightbox Do Off-Site SEO?

At Lightbox we strive to get the best outcome for each and every client when looking into your Off-Page SEO, we first start with a link audit, this is both internal and external. From this, we can see how strong your link flow is and whether you have relevant quality backlinks pointing to your site and the best use of internal linking across your site.

In order to start growing your backlink profile, we first make sure your internal link profile is optimised which also falls under On-Page SEO. Having a strong link profile across your website is essential if you want to drive traffic that has relevant and useful information to users. Eventually you can gain natural backlinks which help with your link profile and show that your content is engaging.

Once we have looked at internal links we then look at new ways to generate links to your site. This can be done in several ways: by generating natural backlinks, producing local citations and gaining quality backlinks from high profile websites.

Both on-page and off-page SEO are crucial when it comes to keeping on trend with the ever-changing online market. We ensure that you get the best of both worlds when it comes to SEO. At Lightbox we not only perform to the highest quality on a monthly basis, we strategise and report to you keeping you up to date every step of the way.

Everything you need to know to successfully hire and agency.

Selecting the right digital partner is a key business decision that determines whether you are successful online or not. This must read guide covers everything you need to know before you make a decision.