As we slowly start to emerge from lockdown and figure out what the world now looks like both personally and professionally, it appears more and more apparent that customised digital marketing, with the focus of individual brand target audience and key objectives, is going to be paramount for businesses to survive.
There is a huge need for responsive and proactive marketing practices to be put into place. There will always be space for traditional promotional formats, but the time is now for inbound marketing, implementing techniques shaped around specific types of visitors in order to draw them to a website. Essentially, what every business wants (and needs) is a greater volume and a higher quality of web traffic. This has been the case for a very long time, but with the changes 2020 has thrown at us, if you don’t have your digital marketing strategy in place, you need to get on it now.
SEO Birmingham and Beyond
Websites built around SEO (search engine optimisation) are already going to be ahead of the pack, along with businesses promoting on digital communications platforms that look to present an opportunity for conversation (social media and blog posts, for example). Not only will a website that incorporates advanced SEO be more efficient in bringing in business, but it also achieves a higher cost efficiency than alternatives available. For one, the majority of website visitors will fit your brand buyer personas, hence increasing the likelihood of a call to action being transformed into a conversion.
Good examples of this happening are visitors browsing your website downloading a brochure, signing up to a newsletter, or making an enquiry into your service offering. This, in essence, can potentially save your company time and money with prospects coming to you, rather than an outbound scattergun approach.
Know Your Audience
Knowing who is visiting your website, how and when they arrived, and how long they spent on which particular page is a valuable insight into how your marketing is performing. As a company, you will benefit from the ability to track acquisition, conversion and behaviour, whilst being able to understand how visitors interact with the site highlights strengths and weaknesses related to the navigation and content. Without this valuable data, you will not have a full understanding of your business successes and necessary areas of improvement.
Being able to see the ratio of visitors that convert into customers and the speed of the process is also practical, as it can be used to shape the further development of your website and communications.
Web development and planning within a digital marketing agency will define the target audience and goals at the very start of their business journey. This is then followed by the web design, building and testing of the site, ensuring it reflects the brand’s vision and mission before going live. Once active, the site and its digital channels will attract new interest quickly, which will continue to grow and evolve when combined with monthly reports that recommend additional improvements and ideas.
Digital Marketing is Essential
SEO and inbound digital marketing are set to continue playing a leading role in the future of digital marketing, with businesses now budgeting more responsibly than ever before. By being able to analyse awareness, engagement and conversion, companies will be achieving a clearer vision of where their brand is positioned, where they would like to be in the future and the activity required to achieve its goals.
We at Lightbox Digital would love to help you grow and improve your digital marketing needs in order to be a stronger business. Get in touch with us today to find out how we can help you, we offer SEO, CRO, PPC, web design and development amongst many other services.