Antser is a business which offers transformational solutions to the health, education and social care sectors, in partnership with local authority and independent providers. Anter’s solutions enable teams to embark on immersive training through VR experiences that place them in actual situations that would otherwise be inaccessible. They are then able to learn how to respond to those situations in a controlled environment.

The challenge Antser faced was being able to generate leads outside of traditional marketing channels that they had utilised previously and looked to Lightbox to create and activate digital campaigns. Their primary objectives were to:

– Generate leads through digital marketing.
– Establish tracking to be able to accurately monitor source of leads to enable informed business/marketing decisions.

We activated a targeted paid social media strategy, with carefully considered ad creative, to raise awareness, drive traffic, and produce genuine leads which could be tracked back to the marketing activity utilising Google Analytics and Conversion Tracking.

The campaigns were designed to deliver the message in an impactful way. A ‘less is more’ approach was taken with the creative to capture the attention of Antser’s audiences and drive action.

One of the areas that Antser particularly wanted to focus on was their VR solution for sectors including fostering & adoption, healthcare and education.

Generating digital new business leads requires the the website to deliver once the user arrives on it. For this reason, we had to redesign and develop the Antser website to ensure that the Antser solutions and products were at the forefront of the experience as well as telling the brand story. It was important that users can quickly grasp the value of what Antser provide and easily navigate the website on all browsing devices.

We made life easy for Antser by firstly repostioning their digital brand and customer experience to give them a webiste that reflects the stature of the business and effectively communicates what they do. The new website gave them the confidence to work with us to activate a digital marketing strategy to target their audiences, drive relevant traffic to the website and generate new business leads that they have converted into active clients.

They are now in position to build on their success by making data driven marketing decisions to continue to grow their revenue, brand and product/solution awareness.