Powering up Ginger Energy’s online presence
through organic content and paid social advertising

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64,239

LinkedIn impressions from prospect target list

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150+

Website conversions

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4

New B2B clients

The challenge

Ginger Energy was looking for a way to leverage their brand online, after seeing sustained growth and positive sales efforts. They approached Lightbox looking for an agency who could improve their organic rankings. The key objective was to ensure their brand was being seen by prospective clients who didn’t always know they would be looking for Ginger Energy until they found them.

In a niche market like business energy consultancy, organic search volume is relatively low so we opted for a hybrid strategy:

  • Paid Social would be used to raise awareness of the Ginger Energy brand
  • Organic Social would develop the brand image
  • SEO would start to direct users who had awareness of Ginger Energy’s services to their website

Social awareness

Stage one of the strategy was to begin raising awareness of the Ginger Energy brand and services they offer through social media. After investigating the market further, it seemed that the most effective platform to reach relevant users was LinkedIn.

We began running paid campaigns targeting the client’s prospective client list, as well as job titles, roles and functions within specified industries. Using testimonials and service carousels, this would see the Ginger Energy brand reaching the users that matter most.

Aside from paid, we also published considered organic content to build brand image and grow page following.

 

Embracing Search

As our partnership developed, we worked with Ginger Energy to incorporate SEO as part of our ongoing strategy. The idea was to continue building awareness of their services and the brand, whilst increasing their visibility on search engines for key terms.

It’s enabled us to increase organic traffic to the site and with this, enquiries. We’re raising awareness of the energy services available for businesses and making sure Ginger Energy are discovered as the industry develops.

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