Refreshingly full of life and imagination.
We helped launch their new ‘Staycation’ product through targeted paid Social Media ads, increasing traffic to, and bookings through, the website.
6,663 enquiries were generated in 6 weeks and each enquiry cost just 25p.
The recent lockdown caused the hospitality industry to shut down. Hampton Manor lost their entire offering overnight (a Michelin Star Restaurant with rooms). Born in 1855, this exquisite Manor was not going to give up now and came to us for some ideas as to how to adapt, survive and then thrive.
Any new direction had to be sympathetic to the Manor’s current feel, respectful to its character, excite its current customers, and potentially appeal to a new audience. All this whilst adhering to the government’s guidance on and around safe practice and distancing,
Paid Social Media Ads
We've always built our audience relationally but that only gets your name out so far.
"As a Michelin-starred restaurant with rooms, we've built a strong local following but going further afield has been unknown territory for us! We've always built our audience relationally but that only gets your name out so far.
We needed to introduce a whole new national audience to our product and targeted paid ads with Lightbox have been remarkably effective. Less than a month in, the ads are bringing in the customers that have never heard of us before. More importantly, they are also the right customers - the targeted approach has brought us customers who really value what we do and are a joy to serve which means we can build a long term relationship with them.
We've reached 215,000 which far excels our regular posts which never reach more than a 2000! And 6,663 have ended up on our booking page. It's been such an important step for us to make, and I am sure the longterm benefits will be even more powerful.
Lightbox have been great listeners and have adapted well to understanding our brief about our customer whilst bringing his own expertise and insight to steer us to the best conclusions. This is the collaborative approach that we were looking for.
Thank you Lightbox!"
Fjona Weiling – Hampton Manor