How SEO helped Skirting Boards Direct
build a solid online presence

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1.2 million

Website visitors in one year

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2,254

Total ranking keywords

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587

Keywords ranking in positions 1-3 of Google

The Challenge

After launching a new website for the UK’s number one skirting boards supplier, Skirting Boards Direct needed our help to build its online presence. A long term SEO strategy was implemented to grow organic traffic.

Social Awareness

Stage one of the strategy was to begin raising awareness of the Ginger Energy brand and services they offer through social media. After investigating the market further, it seemed that the most effective platform to reach relevant users was LinkedIn.

We began running paid campaigns targeting the client’s prospective client list, as well as job titles, roles and functions within specified industries. Using testimonials and service carousels, this would see the Ginger Energy brand reaching the users that matter most.

Aside from paid, we also published considered organic content to build brand image and grow page following.

 

Embracing Search

As our partnership developed, we worked with Ginger Energy to incorporate SEO as part of our ongoing strategy. The idea was to continue building awareness of their services and the brand, whilst increasing their visibility on search engines for key terms.

It’s enabled us to increase organic traffic to the site and with this, enquiries. We’re raising awareness of the energy services available for businesses and making sure Ginger Energy are discovered as the industry develops.

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