Search Engine Optimisation (SEO)
Like any of our marketing campaigns, our key focus is achieving your goals, which is why our organic search campaigns are never traffic focused but goal orientated.
Our team of SEO experts are programmed to analyse your current online presence understanding what is needed in order to improve and increase your brand visibility.
Being creative, flexible and staying ahead of your competition is integral to leading the way with SEO.
Our team not only provide all of these qualities but excel at them, we strategically plan well thought out campaigns that will not only propel you to the top but make it near impossible to knock off.
We get to know your business by understanding your values, your target audience and your competitors. Researching these areas in depth helps us understand who your customers are, what they are looking for and how they are searching for it. This invaluable data allows us to build an SEO campaign that is laser-focused on targeting keywords that have value and will provide you with return on investment.
Search Engine Optimisation is more than just keyword research and linking to relevant content, it’s understanding your customer’s requirements in detail and being able to provide them with what they are looking for. From site and page performance to website rich content our team of technical experts, SEO guru’s and creative copywriters work together tirelessly to ensure your SEO campaign is not only effective but the best it can be.
We constantly monitor and track your website performance including website traffic, conversions, keyword rankings, bounce rates and much more. The more data we can absorb the better we can react and the more accurate we can plan month on month activity to help capitalise on successful activity.
We have experienced all the major search algorithm updates including Penguin, Panda, Hummingbird & Rank Brain. We specialise in reacting and adapting to any surprise algorithm changes which is essential when tackling or trying to be competitive in SEO.
What we do
- First of we will schedule a meeting to discuss your business in more detail, your vision, your business goals and objectives, what you want from your marketing, your current performance and any historical or current marketing activity.
- The team then get together to research in depth your industry, keywords, opportunities, competitors, target audience and much more to give us a detailed picture of what needs to be done in order to achieve our targets.
- We then use this information to strategically put together a 12 month SEO campaign based on the data we have obtained and the original goals you have set.
- Once the strategy has been put together and everyone is happy the ongoing work starts and we follow out the 12 month plan to the highest standard, whilst constantly reviewing performance and assessing additional opportunities that have arose.
- To make sure we stay ahead of the game we organise monthly meetings and regular email and phone calls to keep both parties up to date and involved to help enhance each campaign’s performance.
The mysterious form of marketing, SEO is anything but straightforward. It’s ever changing rules and guidelines means to run a successful campaign you must be able to adapt.