E-commerce Web Design Birmingham
By placing your customers at the heart of our E-commerce thinking, we are able to simplify their experience and help them to buy your products leading to an increase in online sales.
What is a successful E-commerce website?
One that sells lots of products, right? Absolutely, but it goes deeper than simply shifting units. You have to approach the project with a focus on end to end customer experience and deliver excellence throughout their journey. It’s about brand building as well as selling products and identifying what your unique proposition is to avoid an online price war.
A successful E-commerce website provides clarity to the user. It helps them easily find products and refine their search. Product data is presented in a fashion that users are stimulated by good imagery and video content along with well written content presenting product data in a manageable way for the customer to consume.
E-commerce websites should help the customer to buy and deliver an effortless checkout process.
How long do E-commerce projects take to deliver?
A smaller E-commerce website can be delivered in 6 weeks whereas larger E-commerce websites will be delivered within a timeframe of 3-6 months depending on the complexity and functionality involved.
Quality product data/content is imperative to E-commerce success. In our experience it’s also the primary reason for project delays. We will help you structure your product data correctly from the start of the project to avoid delays further along the project timeline.
Why choose Lightbox to develop your E-commerce website?
We are E-commerce experts and have 10+ years experience in delivering E-commerce websites that are generating millions of pounds for our clients. Put simply, we know what works.
We approach E-commerce projects from a strategic business view and not only develop you an E-commerce solution that performs but also streamlines your internal processes and saves time on product management and order fulfilment.
We do this by mapping out your customer journey and product lifecycle. We then implement integrated and connected technologies that make delivery easy for your internal teams.
E-commerce goes deeper than selling products
We help you visualise your entire customer journey to identify where your business can deliver a WOW moment to your customer. This may be during the purchase process, but it also may be following the purchase of a product. We help you discover what the opportunities are and how to implement them using technology and streamlined processes.
You can create differentiation by price point, quality of service and effortless user experience but if you create the strong foundations of a brand and communicate what the brand stands for you will connect with your customer on a deeper level.
E-commerce Design & UX
Design and UX are the fundamentals of delivering an excellent E-commerce website. Customers expect to be able to easily search and browse your product range effortlessly accessing all of the media and data associated to each product. E-commerce websites have to look great as well as performing.
Our design team are E-commerce experts and will help you understand what your customers want from your E-commerce website. This includes:
- Customer motivations.
- User journey mapping.
- On page content hierarchy – what’s most important to each page.
- Best practice to present your products.
- Fluid, simple checkout process.
Our development approach is also built around your customer along with the specific requirements of your business operations and product fulfilment. It’s imperative that your website is easy to manage and streamlines your internal processes, as well as delivering a fast, mobile first customer experience.
We follow strict best practices throughout our written code and utilise version control to push changes to your website. We also ensure that your website is 100% secure and data is encrypted.
Our chosen E-commerce platforms are Shopify and WooCommerce to deliver high-end E-commerce websites.
We have integrated E-commerce websites with all of the leading payment Gateways including:
- Amazon Pay.
A Digital Ecosystem designed around your Customer
We help you create a digital ecosystem that streamlines your business processes, harnesses and maximises your customer data, and makes life easy for your customers.
There are so many different digital tools to implement in the E-commerce market including:
- Product Management Software.
- CRM Systems.
- Automation tools.
We map out your customer journey, business processes and product lifecycle and advise you on the best digital tools to implement an efficient workflow. We save you money through streamlining and make you money by delivering a market leading customer experience.