SEO For E-commerce Websites
Let’s talk about getting your website found by the right people - your customer
As an E-commerce store owner, your entire business is online. To grow your sales, you have to drive more traffic to your website. There are a number of channels to utilise to achieve this:
- Social Media Marketing
- Pay Per Click (PPC) advertising
- Google Products
- Influencer Marketing
- Affiliate Marketing
Most of the above channels require consistent ad spend with the channel of choice to place your products in front of your customers. As well as implementing the above channels as part of your digital strategy, you should also be partnering with an SEO agency to raise you organic search visibility.
By improving your organic search visibility you may have the option of reducing your ad budget for targeted product ranges. By ranking well organically, your customers will find your products without you paying for the privilege of each click. SEO should be part of your E-commerce digital strategy.
Our SEO specialists are experienced in creating and implementing E-commerce SEO strategies to increase product sales through your website. SEO is part of a longer term, sustainable digital strategy to incrementally increase and maintain a consistent level of traffic searching for your products. After all, if you can avoid paying for clicks but still get the traffic – who wouldn’t want to achieve that?
What is E-commerce SEO?
The main aim of E-commerce SEO is to increase traffic organically, leading to a higher rate of conversions with month on month growth; the best bit of this meaning that this is a free process of search marketing (unlike PPC which is paid for traffic).
E-commerce SEO is simply helping a website that sells products with an online shopping platform to gain visibility online. At Lightbox Digital we can help you grow your online revenues organically by utilising our SEO E-commerce experiences, with proven processes and technical know-how to create and deliver robust SEM strategies that suit your business.