SEO For E-Commerce Websites

Grow your e-commerce business through SEO

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Your business now:

Generating few conversions on your website.

The ‘right customers’ are not finding you on Google.

You are not utilising all potential channels to grow your business.

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Your business with Lightbox

Your e-commerce website is generating high levels of conversions.

Your customers are able to find you for your site easily through search.

Your business is utilising all potential channels, generating high levels of traffic.

SEO for E-commerce that makes life easy

As an E-commerce store owner, your entire business is online. To grow your sales, you have to drive more traffic to your website. There are a number of channels to utilise to achieve this:

– Social Media Marketing
– Pay Per Click (PPC) advertising
– Google Products
– Influencer Marketing
– Affiliate Marketing

Most of the above channels require consistent ad spend with the channel of choice to place your products in front of your customers. As well as implementing the above channels as part of your digital strategy, you should also be partnering with an SEO agency to raise you organic search visibility. That’s where Lightbox Digital comes in. We are here to optimise your website from every angle.

Do you want your e-commerce business to thrive?
Let’s talk.

I want my e-commerce business to be visible online

Lightbox is a digital marketing agency in Birmingham that offers a complete digital marketing service, ranging from branding to SEO to web Development.

By optimising your e-commerce website and improving your organic search visibility you may have the option of reducing your ad budget for targeted product ranges. By ranking well organically, your customers will find your products without you paying for the privilege of each click. SEO should be part of your E-commerce digital strategy.

Our SEO specialists are experienced in creating and implementing E-commerce SEO strategies to increase product sales through your website. SEO is part of a longer term, sustainable digital strategy to incrementally increase and maintain a consistent level of traffic searching for your products. After all, if you can avoid paying for clicks but still get the traffic – who wouldn’t want to achieve that?

Your Business Online

Businesses are moving online in this new digital era. Lightbox Digital is here to make sure your business gains organic traffic so that you can grow. Our in-house team of SEO specialists are here to ensure all aspects of your website from its technical design to content is optimised for search engines so that we can connect you with your customers.


Interested? Let’s talk

Consumers are more likely to trust brands that make it easy to contact the company.


Retail e-commerce market sales worldwide will reach $6.54 trillion in 2023.


85% of consumers prefer free shipping over fast shipping


Why Choose Lightbox as your E-commerce SEO partner?

The main aim of E-commerce SEO is to increase traffic organically, leading to a higher rate of conversions with month on month growth; the best bit of this meaning that this is a free process of search marketing (unlike PPC which is paid for traffic).

E-commerce SEO is simply helping a website that sells products with an online shopping platform to gain visibility online. At Lightbox Digital we can help you grow your online revenues organically by utilising our SEO E-commerce experiences, with proven processes and technical know-how to create and deliver robust SEM strategies that suit your business.


Why is E-commerce SEO different to normal SEO?

Essentially, there isn’t much difference when it comes to SEO on a standard website compared to an eCommerce website. However, E-commerce requires a lot more technical SEO. Basic principles of SEO never really change unless there is a major update to follow. But E-commerce sites are often faced with their own set of challenges. For example, a lot of E-commerce websites have issues with duplicate content, metadata and product pages which depending on the size of the site can become a project within itself. Often this is why many E-commerce businesses choose to go with a digital marketing agency for their SEO as it can become quite a time consuming and challenging, it’s a good job for you that our SEO experts enjoy a challenge!

The main aim of SEO is to increase traffic organically, leading to a higher rate of conversions with month on month growth; the best bit of this meaning that this is a free process of search marketing.  For quicker ROI you’d be looking for a Pay Per Click strategy which is another form of online marketing.

How can SEO help your E-commerce website?

There are many reasons why SEO can help your E-commerce website. The main reason being to increase online sales. When SEO is done correctly you will see an increase in quality traffic which will lead to higher conversions and returning visitors, and for a business that is a crucial part of success. By using an SEO agency to improve your sites online visibility you are saving yourself time and getting a lot back for the money spent.

How do we optimise E-commerce websites?

– Ensure your site has safety & security with HTTPS

– Unique product description for products

– Unique category description for categories

– Images and videos optimisation

– Relevant internal linking

– Product reviews

– Site speed optimisation

– 404 & Technical error fixes

– Metadata optimisation

  • Removal of duplicate content, products and meta
  • Rich content site wide
  • H Tag optimisation
  • And more

Why choose Lightbox Digital for E-commerce SEO?

At Lightbox, we have experienced E-commerce SEO specialists who can take on any SEO challenge big or small, we are the strategic thinkers that have helped clients of all sizes dominate the digital realm with first page results, we can get your business seen across search engines. We create and implement tangible SEO E-commerce strategies that deliver ROI. Partner with Lightbox and increase your digital enquiries, brand visibility and revenues through E-commerce SEO.

Everything you need to know to successfully hire and agency.

Selecting the right digital partner is a key business decision that determines whether you are successful online or not. This must read guide covers everything you need to know before you make a decision.