SEO For E-commerce Websites

Let’s talk about getting your website found by the right people - your customer

As an E-commerce store owner, your entire business is online. To grow your sales, you have to drive more traffic to your website. There are a number of channels to utilise to achieve this:

- Social Media Marketing
- Pay Per Click (PPC) advertising
- Google Products
- Influencer Marketing
- Affiliate Marketing

Most of the above channels require consistent ad spend with the channel of choice to place your products in front of your customers. As well as implementing the above channels as part of your digital strategy, you should also be partnering with an SEO agency to raise you organic search visibility.

By improving your organic search visibility you may have the option of reducing your ad budget for targeted product ranges. By ranking well organically, your customers will find your products without you paying for the privilege of each click. SEO should be part of your E-commerce digital strategy.

Our SEO specialists are experienced in creating and implementing E-commerce SEO strategies to increase product sales through your website. SEO is part of a longer term, sustainable digital strategy to incrementally increase and maintain a consistent level of traffic searching for your products. After all, if you can avoid paying for clicks but still get the traffic – who wouldn’t want to achieve that?

What is E-commerce SEO?

The main aim of E-commerce SEO is to increase traffic organically, leading to a higher rate of conversions with month on month growth; the best bit of this meaning that this is a free process of search marketing (unlike PPC which is paid for traffic).

E-commerce SEO is simply helping a website that sells products with an online shopping platform to gain visibility online. At Lightbox Digital we can help you grow your online revenues organically by utilising our SEO E-commerce experiences, with proven processes and technical know-how to create and deliver robust SEM strategies that suit your business.

E-commerce SEO FAQs

Essentially, there isn’t much difference when it comes to SEO on a standard website compared to an eCommerce website. However, E-commerce requires a lot more technical SEO. Basic principles of SEO never really change unless there is a major update to follow. But E-commerce sites are often faced with their own set of challenges. For example, a lot of E-commerce websites have issues with duplicate content, metadata and product pages which depending on the size of the site can become a project within itself. Often this is why many E-commerce businesses choose to go with a digital marketing agency for their SEO as it can become quite a time consuming and challenging, it’s a good job for you that our SEO experts enjoy a challenge!

The main aim of SEO is to increase traffic organically, leading to a higher rate of conversions with month on month growth; the best bit of this meaning that this is a free process of search marketing.  For quicker ROI you’d be looking for a Pay Per Click strategy which is another form of online marketing.

There are many reasons why SEO can help your E-commerce website. The main reason being to increase online sales. When SEO is done correctly you will see an increase in quality traffic which will lead to higher conversions and returning visitors, and for a business that is a crucial part of success. By using an SEO agency to improve your sites online visibility you are saving yourself time and getting a lot back for the money spent. 

- Ensure your site has safety & security with HTTPS

- Unique product description for products

- Unique category description for categories

- Images and videos optimisation

- Relevant internal linking

- Product reviews

- Site speed optimisation

- 404 & Technical error fixes

- Metadata optimisation

  • Removal of duplicate content, products and meta
  • Rich content site wide
  • H Tag optimisation
  • And more

There are many factors to making your eCommerce website perform at it’s best on Google, you can read more about eCommerce SEO tips here. If you think increasing organic traffic to your eCommerce website is something for you then get in touch today!

At Lightbox, we have experienced E-commerce SEO specialists who can take on any SEO challenge big or small, we are the strategic thinkers that have helped clients of all sizes dominate the digital realm with first page results, we can get your business seen across search engines. We create and implement tangible SEO E-commerce strategies that deliver ROI. Partner with Lightbox and increase your digital enquiries, brand visibility and revenues through E-commerce SEO.

Let’s talk about getting your website found by the right people - your customer