Birmingham SEO Specialists
Let’s talk about getting your website found by the right people - your customer
Get organic traffic from Birmingham based users.
If your customers can’t find you, they can’t buy from you. Our Birmingham SEO specialists will help you achieve long term, sustainable visibility in search engines for targeted search terms appropriate to your business.
Our Birmingham SEO team doesn’t just care about your customers, we care about you. Effective communication is integral to any SEO campaign which is why we provide our clients with a weekly activity and performance report and a dedicated SEO specialist to discuss the SEO strategy.
Easy access to Birmingham.
We can help you reach your midlands based customers for free! Once you have established a strong organic presence for your targeted Birmingham based search terms, you will then be receiving free traffic to your website as opposed to paying for it in ad spend.
You will also have 24/7 access to our rolling 3-month activity plan so you can see exactly what we are working on and when it has been completed.
Our SEO Process
1. Discovery, Research & SEO Strategy Agency Based In Birmingham
Every SEO partnership starts with a discovery workshop that helps us to understand your business, your customers and your objectives in greater detail.
After we have gathered insight from you, we then commence detailed research that includes a technical audit of your website, market research, competitor research and keyword research to identify and establish a list of appropriate and most importantly, valuable keywords to target. This gathering of data provides us with the foundations and priorities of our SEO efforts along with your business objectives.
We will establish a unique SEO strategy to help you achieve the results to grow your Birmingham based organic traffic. This is an important part of our partnership as it allows us to establish a roadmap to online success along with key measurable activities (KPI’s). This way, you know what we are working towards and how to measure success.
2. Technical SEO Audit, Planning & Setup
Following our Research and Discovery phase, we will then perform a detailed technical audit of your website along with an audit of your backlink portfolio. This, along with our research helps us prioritise the elements of the SEO strategy into a six-month plan of activities that is shared with you so you can see what we are doing when.
The plan is shared with you through our project management tool. It enables collaboration in the form of comments on tasks. It also enables us to mark the task as complete throughout each month of service so you can see what has been done at any time.
We believe that this level of transparency and collaboration is important to the success of the campaign and relationship. We utilise industry-leading SEO tools to enable us to gather data, present data and insight back to you and accurately monitor performance e.g. how your targeted keywords are ranking.
3. Onsite SEO
Onsite SEO is commonly referred to as On-Page SEO. This practice is ensuring the content, HTML, website load speed, user experience and general functions of the website are working correctly.
The quality of your website is more important than ever to perform well in the search results. Our on-site optimisation work starts with a technical audit to assess the structure, performance and technical integrity of your website. We then apply our SEO knowledge and expertise to work through your website page by page to ensure that your onsite structure, content and codebase is set up perfectly for how Google views and ranks your website.
Our in house development team allows us to easily collaborate to fix technical issues and proactively develop the website in line with the SEO strategy.
4. Offsite SEO
One of the key indicators for Google as to how to rank a website is how much good quality, relevant websites link back to your website. Firstly, we will audit your existing backlink profile to establish your current position. We will then embark on a link acquisition campaign built around your targeted keywords and brand.
Offsite SEO is also referred to as Off-Page SEO. Offsite SEO focuses on your backlink profile. However, Offsite SEO’s focus isn’t just about backlinks, it also ranges from digital PR, brand mentions and social media marketing.
What is SEO?
SEO, also referred to as Search Engine Optimisation, is the process of growing your website’s traffic by increasing the quality and quantity of leads. Put simply, SEO is the process of increasing the visibility of your website organically across search engines with a four-step process starting with an SEO Strategy, which leads to Onsite SEO, Offsite SEO and then monthly health checks followed by SEO reporting.
The main aim of SEO is to increase traffic organically, leading to a higher rate of conversions with month on month growth; the best bit of this meaning that this is a free process of search marketing. For quicker ROI you’d be looking for a Pay Per Click strategy which is another form of online marketing.
How long until I see results from SEO?
On average overall SEO takes around three months before you see big differences. However with on page changes this can often speed the process up. As Google often tends to be unpredictable with indexing and updates, there is never an accurate answer with how soon you’ll see results as it’s down to how many issues are lurking around your site. This said, we ensure your content is fully optimised for keywords and search terms keeping you on-trend and up to date with algorithms giving you the best opportunity to rank highly across search engines. Overall On-Page SEO varies, you may see keyword positions increase rapidly over a few weeks, but overall your biggest growth will be looking at the 3 – 6 months mark.
Why is SEO important?
On-Page SEO is one of the most fundamental aspects of internet marketing, it helps search engines understand your website through quality content, use of keywords and internal links, without your website would not be attracting relevant traffic and missing out on potential leads.
Can you guarantee that you will get me onto page 1 of Google?
SEO takes time, we can guarantee we can get you to page one of Google, however, this depends on the keyword type, competition and timescale you’re expecting results. This is discovered at the Birmingham SEO audit and Keyword Research stage to determine how easy or difficult it will be to get to page one of Google.
How often do you report on SEO progress and performance?
At Lightbox Digital, we send update reports once a week on a Monday and once a month reflecting on the month’s performance. We also use a task platform called Monday.com which we share with clients to keep them up to date with where we are throughout each month. There are no gaps in communication at Lightbox Digital Birmingham.
How often do you report on SEO progress and performance?
With heaps of knowledge on the table, our SEO Birmingham based digital team at Lightbox are strategic, realistic and up to date SEO experts. We create and implement tangible SEO strategies that deliver ROI. Partner with Lightbox and increase your digital enquiries, brand visibility and revenues through SEO.