Social media marketing
Does your business need to be on social media?
If (amongst many other things) you want to keep your current audience engaged and enthusiastic; if you want to reach out to new audiences; or if you want to improve your employer brand, then the answer is most likely, yes.
Oh, and we bet your competitor is already using social media to do this. And if they are not, then you will gain even more competitive advantage by implementing a focused social media strategy.
Use social media properly and not only will that photograph of Rex the office dog get more likes, but more traffic to your website will be generated; traffic that we will then help convert into customers.
Contact us and we will tell you more.
How does the journey start? What does it look like?
This depends on what you need. And this is why we spend time getting to know your business and its objectives.
Our work spans a variety of challenges, brands and sectors so we are well positioned to tailor our services to your specific requirements.
Generally speaking though, we would start with a strategy meeting; what are you trying to achieve and how could social media help? This then most likely moves into an “audit”; what are you (and your competitors) doing and how can things be improved? A findings document, as well as a strategy document, is prepared and agreed and off we go.
It’s a little more detailed than it sounds.
Why let Lightbox manage your social media channels?
Well the honest answer is that it’s super important to get this right. And we have the experience and tools to make sure that your campaigns are managed in a way that will deliver a real return on your investment.
We have an award-winning team of dedicated social media marketers with the experience and skills to take your online presence to the next level.
We continually refine our approach and learning to ensure that our clients get the support that they deserve. We pride ourselves on being able to adapt our knowledge of social media to whatever your business challenge is.
Does that do the job?
Our social media marketing strategy
As you can probably imagine, this is super-important. It will define where you are going and how we’re going to get you there.
The initial social media strategy work will seek to diagnose your business problem, identify your opportunities, and then create a focussed and dedicated strategy to move your business in the right direction.
A solid strategy is paramount to any successful social media campaign.
Social media campaigns
Forget the terms “tweeting” and “posting” and reimagine social media as a channel to help increase website traffic, drive sales, and build relationships. This can be achieved through powerful social media campaigns.
Social Media campaigns include everything from community management to influencer management and are crucial marketing techniques for businesses everywhere.
There are billions of people on social platforms and this is continually growing. Let us help you build a solid social media presence so that your business can remain relevant.
Paid social media marketing
Social media advertising can allow your business to reach audiences in a cost-effective and impactful way.
Our team can create, roll-out, and then manage effective paid campaigns that can help amplify your reach, maximise your content marketing, gather detailed insights, increase brand awareness, and increase sales along the way.
Social media reporting
Imagine a smart, simple, and easy-to-understand social media report. Well, that is what you’ll get every month as a minimum. We will also keep you updated every week.
We take reporting seriously. Not only is it an easy way for us to show you what we have achieved, but making digital human is also at the very core of our values, and reporting allows us to communicate successes – along with learnings – in a way that doesn’t confuse. Instead, the process helps drive campaigns and relationships forward.