Creating a new brand visual and value proposition for high growth law firm Davisons Law

A brand for the future

Davisons are part of the QS (Quality Solicitors) Group and wanted to create a brand that defined their purpose, enabled them to stand alone and would accelerate future growth and development of the firm – a brand for the future. This was a strategic decision stimulated by the success and growth that has been achieved in recent years.

The new brand brand visual and narrative was to capture the essence of the firm and its people – Built around strong relationships and service excellence. An approachable, friendly law firm.

Creating the brand

We hosted a brand workshop with the Davisons senior team. Facilitating a programme of activities, we collaborated to discover their vision of the future and what the core DNA of Davisons is.

After capturing this insight, we set about designing visual concepts and varying brand narratives that effectively communicated the core themes from the workshop. We invited the Davisons senior team back to present them the concepts for their new brand. One concept stood out and the team felt it captured what Davisons stood for as a business.

The tagline ‘Moving you forward’ is applicable to both their client base and their employer brand. Using the word ‘you’ speaks directly to the varying audience groups across their commercial and family services.

Bringing the brand to life

We’ve created a comprehensive brand book and employee handbook that communicates all of the aspects of the brand and tells the Davisons story. The brand book also communicates guidelines and asset usage for internal and external stakeholders to use.

One of the key objectives of the rebrand project was to design a brand that is flexible for multimedia application and works across digital channels.

As well as developing digital assets through the design of digital campaigns, we also rolled the brand out into a new website and digital experience. This also included a short brand video for launch.

Internal launch & engagement

The Davisons Law rebrand is a big deal for the firm. For this reason, we suggested that they hosted a brand launch event to present the new brand to 300+ of their team as part of an internal employee engagement campaign.

Internal stakeholders were invited to an event at Millennium Point Auditorium to present the new brand in an experiential style to create a buzz about the future. We presented the journey we had been on along with what the brand means internally and externally. The video created an immersive experience on the IMAX cinema screen.

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