A powerful engagement tool.
LoveBrum is a registered charity that supports hidden gem projects across Birmingham that are often volunteer led and that deliver real change, with outcomes that can be seen, measured, enjoyed, and loved.
Lightbox fully embraced the opportunity to support LoveBrum by designing and building them a new website so they could support the ‘hard-to-reach’ projects; those causes that are not that well profiled, or do not receive the platform, and funding, that they deserve.
2017 – Present
1700+% LoveBrum members and this continues to grow each month.
The new website was designed from the ground up and as with any project at Lightbox this firstly involved sketching ideas and layout before even setting the project up in any design software.
We were able to utilise a series of strong branding assets and illustrations for the design of the website which created a visual correlation across all creative collateral.
“It was an absolute pleasure to work with the Lightbox team on the new LoveBrum website. It marks a real step-change in our journey."
Chair & Co-Founder, LoveBrum
The LoveBrum website contains some bespoke features, allowing users to donate to the charity, purchase brand merchandise and vote for the cause of the month.
It was exciting to work on such a project that was much more playful than what we are used to working on as a development team.
“Lightbox has provided us with an exciting new digital platform that better represents us and what we are trying to achieve for the city and people of Birmingham.”
Co-Founder, Love Brum
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Strategy / Visual Design
over 12 months.
Developing a design system which allows Elta to regain brand control of all of it’s subsidiaries.