USN are a global sports nutrition brand.
USN approached us to help them improve their digital customer experience by moving away from a solely product led experience to content driven brand experience.
The goal was to create a website that allowed users to explore and get a feel for what the brand stands for as well its product range. The new website was to enable the brand to publish content, training and nutritional advice so it became more than a retail experience. It would be a source of valuable content for its global audiences.
The design had to adhere to the existing brand guidelines with some creative license to sophisticate the visuals.
Improved product presentation, UX and content experience.
The USN website is a bespoke Shopify build. Shopify was chosen as a platform as it allows the USN marketing team to easily manage and measure the performance of the website. Shopify will also allow USN to easily switch to E-commerce when the time is right. Currently users are directed from the product page to retail stocks e.g. Amazon, ASDA, etc to purchase the products.
“The new website enables USN to better connect with their global audience by delivering their website content strategy”
Director, Lightbox Digital