USN are a global sports nutrition brand.
We helped them reposition their digital experience to become a content creator as well as a retailer

Discovery & collaboration

To enable a shift to a content led experience, it was important that our team understood what the brand stands for, what’s important to each of their customer personas and how that is translated into an effortless digital experience. We hosted a digital workshop with key project stakeholder to capture the key insights and generate creative ideas for the structure and UX of the website along with the content hierarchy of key pages.

We wanted to create a UX that allowed website users to be able to find products in a number of ways – by fitness goal or through the product mega menu.

Design & UX

We wanted to elevate the digital brand from what their previous website was offering customers. Working with such an expressive brand creates great opportunity to engage users with impressive visuals. At the same time, it’s all too easy to get carried away with that and so the design team had to carefully balance impact with simplicity so users can easily navigate the content without having to work too hard. We wanted to make their life easy by creating a simple user journey and effortless user experience.

Shopify Development

The USN website is a bespoke Shopify build. Shopify was chosen as a platform as it allows the USN marketing team to easily manage and measure the performance of the website. Shopify will also allow USN to easily switch to ecommerce when the time is right. Currently users are directed from the product page to retail stocks e.g. Amazon, ASDA, etc to purchase the products.

Make life easy

Since the new website went live USN have experienced a 90% reduction in customers contacting them with questions about the products and issues with delivery. Customers are now able to easily find product information and advice as well as order online.

The website removes barriers to entry that existed on the old website by delivering an excellent, fast and effortless mobile experience.

Visit usn.co.uk

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