The Importance of Regularly Updating Your Website
19th February 2021
You don’t buy a car once and never get it serviced again (we hope not anyway). The same can be said for your website. Building a beautifully designed and functioning website then filling it with optimised content once is amazing, don’t get us wrong. But you can’t just leave it there and never think about it again. Websites need a little TLC (quite a lot, actually). If you stay on top of this, search engines will recognise and reward you.
Evolve Your Brand
As your brand changes and evolves, so should your website. This will help your audience to understand who you really are and engage with your brand on an accessible level.
Your website is pretty much your business face, so it really needs to represent everything that you’re about. Users should land on your website and think yes, this is definitely them.
Move With the Times
Nobody wants to fall behind on trends, especially when it comes to having an online presence. Website design trends change pretty regularly so it’s important to keep on top of them. Not only will this help you to look cool, but it will also attract users who are drawn to current, modern businesses.
Website trends aren’t all about pretty colours and new shapes, functionality is equally as important. Global user preferences change too. Think back to times of old – websites were pretty cluttered with information and you had to sift through a lot of crap to get what you needed. In recent years, minimal, clean and fresh websites are the preferred choice. Websites should be straightforward and maintain a balance between design and optimisation (don’t put appearances over SEO)!
Life moves fast and so should your website. If it doesn’t, chances are users will simply discard you and look elsewhere. If you’re wondering why your bounce rate is so high, it could very well be the speed of your website. Even if you think 5 seconds isn’t very long, you’d be surprised. Ideally, we want 2 seconds and under. People are impatient!
There are many factors that can affect how fast or slow your website is. If you research the latest web development technologies, you’ll find a lot of them are centred around speedy Gonzales websites. Here are just some of the ways you can be nippier:
- Use the latest technology
- Avoid heavy image and video files
- Improve server response time
If a lot of that sounds like gobbledygook, you may want to get in touch with a website developer.
User User User
Look at your website from a totally different angle. Don’t look at it like it’s your baby, look at it with a critical eye. Ask yourself questions like does this make me want to invest? Do I want to know more? Am I fully engaged? Does it make me excited? At the end of the day, it doesn’t matter what you think as a website owner. It matters what your audience thinks.
We all have our insecurities and websites are no exception. Having a secure and safe platform is absolutely essential and is an area that should be regularly checked and maintained.
Now more than ever, data protection and security on websites are vital. Outdated measures will leave you exposed to hacks. By outdated, we mean this could even be as a little as a year old. You have to stay on the ball. Servers included, every measure should be taken to avoid stolen data or spam traffic online.
Get in Touch
In terms of your design, we recommend reviewing it every 2-3 years. For performance and functionality, updates should be regularly maintained and monitored – we’re talking once a month plus. If you want to avoid falling behind and rest assured that your website will always be on top, get in touch with our Birmingham website design and development experts. We’ll keep your website on it’s A-game!